The Doctor is Online

Nov 22

As I mentioned in last week’s post, women are increasingly seeking health information online, and a third of women rate their online health sources as better at taking care of their families’ health than their regular doctors.

In an article by Rita Rubin in Friday’s USA Today (http://tinyurl.com/2u8g6uy), she talks about a growing number of online physician consultation services that cater to time-pressed consumers – one of the prime reasons women go online to get health info, according to our research.

What do you think?

This entry was posted on Monday, November 22nd, 2010 at 8:53 am and is filed under Consumer, Health, Research + Insights, Trends & Behaviors. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

One Response to “The Doctor is Online”

  1. [...] to revisit rules about what constitutes a doctor/patient relationship (Monique Da Silva also discusses the piece on Ogilvy’s new blog on Marketing to Women, [...]