Check out their opinions on the ads that were hits with female audiences. Then tune in tomorrow for the next post in our Marketing to Women Ad-Stravaganza recap.
Drew Brees and Chase QuickPay
Amy Inzanti, Vice President, Strategy + Planning
Drew Brees and son, Baylen, are featured in Chase’s Superbowl commercial. As they play in the front yard, Baylen kicks the football through several neighbors homes–breaking through walls and windows, shattering dishes and other keepsakes. Drew quickly responds by sending an apology note and $200 to each of his neighbors via Chase’s QuickPay service.
Why does it work? QuickPay and its qualities are demonstrated in an amusing and memorable way. The service is simple and fast, and allows you to re-focus–to “Chase What Matters.” In this instance, what matters is spending time with your kids, which elicits warm feelings from any parent. Additionally, the juxtaposition of two brands: family man Brees and reliable Chase, are a perfect match.
And if all that didn’t get you, watching young Baylen kick the ball is just adorable and so well-suited for football fans.
Introducing Ms. Brown!
Christin Miller, Account Supervisor, Healthcare
One of my favorite moments from this year’s Ad-a-Polooza (otherwise known as the Superbowl) was the M&Ms take on the “new” woman with the debut of Ms. Brown. A sassy, slightly hipster version of the classic brown M&M, Ms. Brown quickly quips to the men in the crowd that although she is brown, she is indeed wearing her candy shell and not showing…her chocolate. Cue the unusually brazen red M&M from across the bar, stripping and shaking to LMFAO’s “I’m Sexy and I Know It.” What the woman in the bar were thinking crosses human – chocolate lines and remains fairly consistent — men love breaking out of their shell and “wiggling it” to infectious dance music all for the possibility of love.
Jill Sciuto, Senior Account Executive, Healthcare
Honda’s CR-V advertisement featuring Matthew Broderick as “Ferris Bueller” was a 2-minute revival of the cult classic “Ferris Bueller’s Day Off“, complete with a car trip to the museum, amusement park and a Chinese parade. Exterior and Interior features of the Honda CR-V were highlighted throughout the ad, and I thought it resonated well with females (and males). Today’s memorable car commercials tend to highlight features that appeal to men – speed, hot women drivers, horsepower…and more speed. Ferris Bueller’s CR-V highlights the practical, realistic features of a car in an entertaining setting – it’s a mid-size SUV that not only gets you from point A to point B, but also C, D, E, etc., and reinforces today’s busy, on-the-go lifestyle. Whether you’re running errands or playing hooky from work, the gender-neutral CR-V is a work hard, play hard car that’s game-on for all that life can throw at you.