WomenOlogy is a collaborative group blog authored by a diverse group of members (including men!) from Ogilvy Public Relations Worldwide. The impetus for this blog was to foster a dialogue around how to reach the world’s most influential customer – the woman. American women are currently the decision makers for 80% of U.S. household spending. Our hope is that this blog will provide a platform for sharing insights and diverse points of view on how to reach different groups of women with compelling communications. We invite you to join the conversation, as we share our insights and points of view on unlocking the secrets behind marketing to women.