WomenOlogy is a collaborative group blog authored by a diverse group of members (including men!) from Ogilvy Public Relations Worldwide. The impetus for this blog was to foster a dialogue around how to reach the world’s most influential customer – the woman. American women are currently the decision makers for 80% of U.S. household spending. Our hope is that this blog will provide a platform for sharing insights and diverse points of view on how to reach different groups of women with compelling communications. We invite you to join the conversation, as we share our insights and points of view on unlocking the secrets behind marketing to women.
Network Feed
- TED in Cannes: There is magic in the future
- China’s Social Media Equivalents: Infographic Mk. 5
- Celebrities on Twitter: Four Rules for Looking Marvelous
- 3 Brands on Father’s Day
- The Cannes Lions Will Be Social But Will They Be ‘Social?’
- Drawing a powerful LINE in brand marketing
- Is it Enough to Get People Talking?
- #Reaction: Facebook Hashtags for Brands
- A Planning Framework for Social Media
- Hong Kong’s social media equivalents: Infographic
- SingTel Case Study
- The 7 Do’s and Don’ts of Real-Time #Marketing
- Business Lessons from the Long, Strange Trip
- Social Media News Update June 10
- Social Health Check #5
Recent Comments