Executive Vice President, Head of North America Healthcare
A 22-year veteran of public relations and marketing, Monique works with healthcare companies to develop strategic and innovative communications programs that deliver unparalleled results.
With deep experience in the area of women’s health, Monique has worked on marketing programs targeted to women in the areas of maternal and infant health, reproductive health, neurological health, cardiac health and bone health. She provides strategic and creative counsel to clients and works closely with the account teams to ensure strategic alignment and superior implementation.
In addition to leading award-winning global and national programs in pharmaceutical and medical technology PR, she has deep experience leveraging traditional and non-traditional channels to reach physicians, hospital-based decision makers, policy makers, advocacy partners and patients.
Prior to joining Ogilvy PR, da Silva served as global healthcare director at MS&L Worldwide where she partnered with key offices in Europe and Asia to build their healthcare business and capabilities. Previously, she worked on the client side in marketing departments focused on mail order and direct marketing to women and families.