Amy Inzanti

Photo of Amy Inzanti

Vice President, Strategy + Planning
New York, NY
Posts: 3

Amy Inzanti is Vice President in Strategy + Planning at Ogilvy Public Relations.

Amy Inzanti provides research insights and strategic direction for new business and existing clients, and supports account teams with client workshops, brainstorming facilitation, message development and training.  She has also developed processes to ignite big ideas and creative brainstorming which she will leverage to help clients aspire to the Ogilvy goal of “pervasive creativity.” 

Prior to working at Ogilvy, Amy Inzanti was with Porter Novelli’s Strategic Planning and Research Group, where she drove strategic planning for wide range of clients across the healthcare, consumer and technology groups, working on everything from personal grooming products and credit cards to surgical devices and pharmaceuticals. 

Amy also worked as the NYC Parks Commissioner’s press officer; and at the American Museum of Natural History—first in the Communications Department, leading publicity campaigns for special exhibitions, and subsequently in the Business Development Department, where she managed sales strategy and marketing of temporary exhibitions, planetarium space shows, intellectual property and other Museum content to institutions around the world.

Amy earned her Bachelor’s degree in Political Science from Johns Hopkins University, and her Master’s of Science in Strategic Communications from Columbia University, where she also teaches Communications classes. Amy also holds her black belt in taekwondo and continues to train in various martial arts.

Girlfight: Wrestling with the Role of Women in Combat Sports

Mar 07

Every time I spar or roll (generally with men), I tell my opponent not to treat me like a girl. I can tell when you’re taking it easy on me, even in the slightest way. It could be the look in your eye, the half-second pause before you execute an arm bar, the lightening up of your weight on my ribcage. Frankly, I hate it. Don’t treat me like a girl. I’m a fighter.

There has been a slow uptake of female cagefighting—there is no female UFC division, but women do compete in Strikeforce and with lesser-known organizations. Women are hindered in part by the attitude that training females in martial arts is acceptable, but “I don’t need to see ladies pummel each other in a cage.” Ladies playing soccer, basketball and tennis? Ok. Ladies going all out; no holds barred; tap, nap or snap? Not so much.

There are two issues here. One, are women interested in watching cagefighting at all? The answer to this is easy—yes. UFC President Dana White quoted a stat that in 2011, 45% of the UFC fanbase was female. So, we’ll certainly watch men fight. But, the second and more controversial question is, does this audience want to see women fight?

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Women and Football (Musings of a NY Giants Fan)

Feb 01

Harris Interactive reported that 55% of women are now watching football (Oct 2011 poll). We’re watching fewer hours than men are, but the trend is clear: Move over, men…the ladies are taking over your mancaves!

A couple of weeks ago (actually, I specifically remember it was Week 14, Giants/Cowboys), a friend asked me why and how I could commit so much time to watching football every weekend. I responded that it wasn’t much different from his passion for movies. At first, I was referring to the time commitment. After giving it a little more thought, there are 2 major motivations for my love for football: Story and Strategy. Of course, there are also 2 minor motivations for my football passion: hot wings and being able to scream at TVs in bars without being judged.

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Fangirl-ology

Sep 28

Almost 20 years ago, I stepped into my first comic book store; shyly hiding behind a few of my geeky guy friends who directed me to comic books that a “girl would read.” I defiantly picked up copies of what they were reading and promptly fell in love with many of the superheroes—incredibly powerful beings, reminiscent of Greek Gods in that their superior powers were complemented by dramatic faults. Spiderman’s one moment of carelessness causes the loss of Uncle Ben. Rogue’s energy-draining power prevents her from touching her love interest, Gambit.

I proceeded to learn everything I could to be able to discuss and debate topics from the Enterprise’s matter/anti-matter warp core to whether Batman could take Superman in a fight. I think we all know the answer to that one.

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