Senior Vice President
New York, NY
Melissa extends her expertise to clients across the board, working with clients on brand building initiatives that reach consumers and influencers. With more than 13 years of experience in both healthcare and consumer marketing, Melissa has managed FDA approvals and data communications, consumer launches, celebrity campaigns and media briefings as well as programs to reach health professionals and advocacy groups.
Melissa is known for her ability to take healthcare products outside the realm of traditional pharmaceutical public relations to build consumer buzz and awareness. She has worked on developing strong consumer and lifestyle programs for depression, osteoporosis, pediatric asthma and has secured stories in outlets including People, Fortune, Details, Men’s Health, CNN and ABC’s “Good Morning America” to name a few.
Melissa also worked with GlaxoSmithKline and Bayer to develop/lead the pre-approval and launch communications strategy for the erectile dysfunction therapy Levitra. Levitra received “Best PR Campaign” at the 2003 PhAME Awards, and also was recognized in the PRWEEK 2003 Book of Lists as one of the “Top 10 Product Launches You Couldn’t Miss” and was cited as triggering “One of the Top 10 Account Moves — Viagra to Weber-Shandwick.”
Prior to joining Ogilvy PR in 2002, Melissa was a Media Specialist at Cairns & Associates. During her tenure there, she supported a variety of clients, including the Universal Studios Consumer Products Group, Elizabeth Arden Cosmetics, Vaseline Intensive Care, Snuggle
Fabric Softener and the United States Equestrian Team.
Melissa holds a bachelor’s degree from the Utica College of Syracuse University.