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Peter Modica

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Senior Vice President, Director of US Healthcare Editorial Services
New York, NY
Posts: 1

As the Director of U.S. Healthcare Editorial Services, Peter provides strategic counsel and editorial support across multiple pharmaceutical and biotechnology clients at Ogilvy PR. After earning a master’s in journalism from New York University’’s Science, Health and Environmental Reporting Program, Peter began his career as a reporter for the Medical Tribune and a daily newswire syndicated through The New York Times Syndicate. Peter has nearly 15 years of experience developing communications materials for both professional and consumer audiences in a wide range of therapeutic categories. He lives in Connecticut with his wife (Heather), daughter (Olivia) and a Shih Tzu named Buddy.

The Worldwide “We”

May 31

Category: Best Practices, Social Media

I consider myself a devoted husband and father. Nightly dinners. Bedtime stories. I even watch every episode of the Real Housewives series just to spend time with my wife, Heather. Come by my desk at work and you’ll see it wallpapered with family photos.

But I have a confession to make: there are other “women” in my marriage.

This isn’t a Sister Wives kind of relationship because the truth is I’ve never actually met these women. I don’t even know their real names. But whenever “we” are making important decisions, the “other women” are there to provide guidance and support that, frankly, have become indispensible to us.

These are the women of the on-line community. Whether they are sharing family vacation tips on blog posts, discussing the latest parenting dilemma on message boards or providing the pros and cons of the hottest selling cell phones on Facebook and Twitter, these women provide us with the everyday perspectives of real people. And their influence is very powerful. Read the rest of this entry »

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