Rachael Rees

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Rachael Rees joined the Ogilvy Media Influence team in New York in 2011 after transferring from Ogilvy PR in London where she worked for over five years. She joined the Ogilvy Group in the UK on the prestigious 360° Fellowship program in September 2005, working with brands like American Express and GSK in Ogilvy & Mather and Ogilvy One before taking up a permanent position in Ogilvy PR.

As an Account Director, Rachael is responsible for developing strategic, media led campaigns for Ogilvy’s clients, and managing their delivery to ensure objectives are met. At Ogilvy she has worked on a range of food and beverage, home interior, consumer technology and travel accounts.

Rachael is currently working on the Mexico Tourism Board account managing the relaunch of the Mexico Tourism Facebook page as a multimedia content hub.

Recent clients include luxury bathroom fittings manufacturer GROHE. As well as leading the UK account Rachael developed global PR strategy and managed implementation in 15 markets. In 2011 she was the proud recipient of a European Sabre Award for the GROHE Digital Studio event amplification program.

Rachael was a key member of the UK 360 Digital Influence team where she managed solely digital and integrated digital/traditional PR campaigns for brands like Motorola, Ralph Lauren and Midori. Rachael also worked on Vodafone’s first social media policy and implementation toolkit and has provided social media training to UK retail brand Marks & Spencer.

Alongside activating local market programs for clients like Unilever Comfort, the National Geographic Store and Andalucia Tourism, Rachael has developed global PR toolkits for Unilever Hellmann’s and Johnson’s Baby.

Rachael holds a First Class BA (Hons) degree in Philosophy, Politics and Economics from the University of Oxford.

Katniss Everdeen vs Bella Swan

May 23

It’s rare that I want to give a standing ovation in a movie theater – rarer still that it’s at the end of the latest Hollywood blockbuster. But that is exactly how I felt on a recent rainy Sunday afternoon in Manhattan after watching The Hunger Games. It wasn’t that the movie itself was anything special – it was Katniss Everdeen, a heroine who young girls can finally look up to.

Young girls in the 21st century are in dire need of strong female role models. In my native UK, a report from the Girl Guides (equivalent to Girl Scouts) released last week found that 55 percent of young girls feel there are not enough positive role models.  They are more likely to list a character from The Only Way is Essex (the UK version of The Hills or Jersey Shore) as a role model versus a sports star, politician or business leader.  Thank goodness for young adult fiction. Read the rest of this entry »