Digital Strategist, Social@Ogilvy
New York, NY
Posts: 4
Rose Reid is an Atlanta native, Oberlin College graduate, and recent New Orleans resident. She is a Digital Strategist in Social@Ogilvy providing day-to-day support in the execution of social media strategies and word of mouth marketing campaigns for a range of clients.
Apr 02
“I was brave enough to say it.” Maybe this is how we all want to see ourselves. But when Shelly Lazarus, Chairman of Ogilvy & Mather, said this at the finale of the Ogilvy’s Women’s Leadership Panels Friday morning, the courage and confidence she shared with the audience were tangible. She was sharing how she was able to balance her roles as an Ogilvy executive and mother of three; she was brave enough to set her boundaries with her team and clients. If a meeting conflicted with an important family event, she simply said no.
“There is no work-life balance; you triangulate priorities with the possible outcomes,” says Lazarus. It seems the same attitude that made Shelly successful and indispensable at Ogilvy also made her a loving mother. It is in her character to attack projects (at work and home) with passion, to be decisive, and stay true to herself. These qualities are obvious in the role of a senior executive or dedicated parent, but these are the same qualities that have allowed her to change with the times, innovate, and move up the ranks to be a respected CEO and celebrated leader. She’s excited about the growth and utility of social media, and sees it as one of the next BIG creative movements for advertising.
Feb 14
For women, Valentine’s Day can be a day of expectation. Will he get me something? Will he make dinner reservations? Will he send flowers? Oh God, will my parents send flowers? As Ms. Revis pointed out in her article on the Teleflora commercial, I have also noticed the “give and you will receive” marketing campaign that seems to be a popular advertising strategy (Zales). More importantly I’ve noticed all the commercials I remember seeing this holiday season are gender normative, and advertise Valentines Day in the narrow fashion of male and female lovers. If brands can break away from this classic, obviously played out story of loser-guy-finally-gets-it-right-and-crazy-girlfriend-is-nice-for-once, they would reach a much larger market than the men and women in rocky relationships.
The majority of people with whom I have celebrated Valentines Day with over the years are parents, grandparents, siblings, and my girlfriends: we exchange cards, cook meals together, toast ourselves to champagne, and devour flourless chocolate cake. Maybe it wasn’t particularly sexy or glamorous, but I represent a large and active market! Cooking classes, girlfriend getaways, restaurant deals, deliverable wine/cheese/chocolate baskets, nice gender neutral valentines stationery, not those ugly cards, would be great gifts to advertise and tap into this demographic.
Until then, I’ll continue to “give and receive,” in my own way.
Feb 09
Click photo to view commercial
Fiat. I see Fiat as the European smart car for somewhat glamorous, mid-30s women. Their Super Bowl commercial, however, would correct me in my judgment, directing, what I would call, the most sexually charged commercial aimed at young men in their early 30s.
Perhaps it was a ploy, but whether it was a successful marketing strategy will be determined. Fiat played on their “European-ness”, with a tall Girl From Ipanema personifying what we would see at the punch line: a sleek red-and-black Fiat.
Jan 17
Mindy Kaling is positioning herself to be the next Tina Fey. Acting, writing, publishing. Tina Fey was writing, acting, and moved on to producing – with Mean Girls, 30 Rock, and now the bestseller Bossypants, it’s plain to see Team Tina is building an empire in the shadows. Tina Fey is a great example of a power woman everyone likes. It seems the legacy of Oprah and Martha Stewart inspired a new trend in the pop culture of female entrepreneurship (a trend Tina Fey has spearheaded): “build quietly.”
Women have to be subtle. Like the characters Mindy Kaling wants to write in her romantic comedies (the “gorgeous klutz” or the adorable “ethereal weirdo”), women who are improbable and unassuming, so are these new women of ambition. You don’t create an empire accidentally.
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