Women outnumber men on a wide variety of social media sites, and now are taking leadership positions in a wide number of professions with social media at their heart.
How can women in the profession come together to both support each other, share experiences and best practices was the topic of a panel lead by Mo [...]
Archive for the Best Practices Category
6 Tips For Women in Social Media
Feb 19
by Gemma Craven
Category: Best Practices, Events and Conferences, Social Media
A New Way to Engage Mom
Oct 20
by Monique Da Silva
Category: Best Practices, Consumer, Technology, Trends & Behaviors
Moms are front and center at Ogilvy this week as we present new data about the impact of technology on families and how that changes the way we market to mothers. One surprising finding from the research conducted by Ogilvy and leading consumer insights company Communispace is that this impact is overwhelmingly positive – [...]
The Worldwide “We”
May 31
by Peter Modica
Category: Best Practices, Social Media
I consider myself a devoted husband and father. Nightly dinners. Bedtime stories. I even watch every episode of the Real Housewives series just to spend time with my wife, Heather. Come by my desk at work and you’ll see it wallpapered with family photos.
But I have a confession to make: there [...]
Will You Be My GFF? Getting Young Women Excited About Their Health
Apr 07
by Larissa Severenko
Category: Best Practices, Consumer, Health, How-to, Media
Recently, Ogilvy PR launched a national campaign called Girlfriends for Folate (GFF), which is designed to educate women of reproductive age about the importance of folate and folic acid (synthetic folate). Folate helps regenerate cells, and importantly, it also helps reduce the risk of neural tube defects (birth defects of the brain or spine).
While the [...]
Celebrities, The Red Dress, and Women-to-Women Social Media Messaging
Feb 23
by Michaela Thayer
Category: Best Practices, Events and Conferences, Health, Social Marketing, Social Media, Trends & Behaviors
Back in 2002, the National Heart, Lung and Blood Institute (NHLBI), part of the National Institutes of Health, recognized that raising public awareness of heart disease as the #1 killer of women was critical to reducing its impact on women’s health. The NHLBI charged Ogilvy with ensuring that their messages about heart disease would be [...]
‘Tis the Season to be Jolly…and Generous!
Dec 08
by Michaela Thayer
Category: Best Practices, Consumer, Trends & Behaviors
In the midst of the holiday season, we find ourselves grateful for those we love, where we are, and what we have. And while we’re indulging in our own food, our own families, and spending time with our own good friends, we’re also giving back in a meaningful way.
Nearly nine-in-10 consumers want companies to support [...]
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