For women, Valentine’s Day can be a day of expectation. Will he get me something? Will he make dinner reservations? Will he send flowers? Oh God, will my parents send flowers? As Ms. Revis pointed out in her article on the Teleflora commercial, I have also noticed the “give and you will receive” marketing campaign [...]
Archive for the Consumer Category
Super Bowl Ad-stravaganza, Day 5: Significant Others and Sex Appeal
Feb 13
In last week’s Super Bowl Ad-Stravaganza Recap, Layla Revis and Nikki Copas shared thoughts on ads from Teleflora and H&M and touched upon an interesting marketing trend: Marketing to Men through Women or vice-versa. Regardless of your opinion of the ads’ content and tact, the marketing approach is worth reflection.
Marketing products FOR women does not [...]
Super Bowl Ad-stravaganza, Day 4: Teleflora and the Sense of Giving
Feb 10
I can tell you this much. I sure do love flowers, but I won’t sleep with you just because you give them to me. I’m pretty sure the majority of women won’t. Teleflora, I’m sorry, but you’ve missed the mark. When it comes to Super Bowl ads, it’s fairly obvious the things that play well [...]
Super Bowl Ad-stravaganza, Day 2: The Good, The Bad and The Beautiful
Feb 08
This blog is post number two in WomenOlogy’s Marketing to Women Super Bowl Ad-stravaganza Recap. Check out yesterday’s post for more and tune in tomorrow for the next post in our Marketing to Women Ad-Stravaganza recap.
Marketing to Women Done Right …
The Dannon Oikos yogurt commercial was spot on in terms of targeting women, portraying strength, [...]
Super Bowl Ad-stravaganza, Day 1: Marketing to Women
Feb 07
Following a HUGE New York Giants victory in Sunday’s Super Bowl, the excited members of our New York office weigh in on our favorite part of the game: the ads!
Check out their opinions on the ads that were hits with female audiences. Then tune in tomorrow for the next post in our Marketing to Women [...]
Reaching Mr. Mom Through Life’s Bleachable Moments
Jan 23
by Larissa Severenko
Category: Consumer, Media, Trends & Behaviors
Most of the time when I’m watching TV, I fly through the commercials on the DVR. Despite the fact that I am a working mom of two, and more than half of the commercials are designed to reach me – the target – I find that most don’t resonate with my life at all. [...]
Battle of the Sexes: Showdown in the Beverage Aisle
Nov 21
by Christin Culotta-Miller
Category: Consumer, Trends & Behaviors
Watch any romantic comedy and a familiar scene is bound to play out. Boy meets girl; they end up in a bar; drinks lead into a blossoming love and the rest is cinematic gold. Rarely would you stop to consider what these two crazy kids are drinking at the bar, yet it [...]
A New Way to Engage Mom
Oct 20
by Monique Da Silva
Category: Best Practices, Consumer, Technology, Trends & Behaviors
Moms are front and center at Ogilvy this week as we present new data about the impact of technology on families and how that changes the way we market to mothers. One surprising finding from the research conducted by Ogilvy and leading consumer insights company Communispace is that this impact is overwhelmingly positive – [...]
Are You Thinking Pink?
Oct 05
by Sara Delarosa
Category: Consumer
As you may know (and honestly how could you miss it?) October is National Breast Cancer Awareness Month and for the 20th year the legendary branding includes PINK ribbon items that are sold to raise awareness and educate women on the risks of breast cancer. The symbolic pink ribbon, derived from the red AIDS awareness [...]
Fangirl-ology
Sep 28
by Amy Inzanti
Category: Consumer, Events and Conferences, Trends & Behaviors
Almost 20 years ago, I stepped into my first comic book store; shyly hiding behind a few of my geeky guy friends who directed me to comic books that a “girl would read.” I defiantly picked up copies of what they were reading and promptly fell in love with many of the superheroes—incredibly powerful [...]
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