Are women more likely to act on their environmental inclinations than men? Last week, OgilvyEarth issued a report titled Mainstream Green: Moving sustainability from niche to normal in which the authors explore some of the reasons why the so-called “green gap” persists between what consumers say and what they actually do around sustainable living. [...]
Archive for the Consumer Category
Will You Be My GFF? Getting Young Women Excited About Their Health
Apr 07
by Larissa Severenko
Category: Best Practices, Consumer, Health, How-to, Media
Recently, Ogilvy PR launched a national campaign called Girlfriends for Folate (GFF), which is designed to educate women of reproductive age about the importance of folate and folic acid (synthetic folate). Folate helps regenerate cells, and importantly, it also helps reduce the risk of neural tube defects (birth defects of the brain or spine).
While the [...]
Eat, Pray, Market: Anatomy of a Book Club
Mar 15
by Skye Schulte
Category: Consumer, Trends & Behaviors
I can still remember my first book club experience like it was yesterday. The anticipation. The careful notes I took on character development, plot, and style. The fear I had that I might have missed some significant symbolism and would be ostracized by this serious group of readers.
So, you can imagine my surprise—and dare I [...]
Marketing to the Super-Mom
Mar 08
by Melissa Luke
Category: Consumer, Health, Social Marketing
As a mother of two children – soon to be three – I feel immense pressure and responsibility to be a super-mom.
As a mom, I’m always striving to do the impossible. I try to cook only wholesome, healthy meals for my family to help my kids avoid childhood obesity. I try getting the [...]
The Unlikely Avenues to Reach African American Women
Feb 28
by Tara May
Category: Consumer, Health, Social Marketing
Plenty has been written about the increasing reliance of consumers on the Internet for their healthcare information. According to a recent study by the Pew Internet & American Family Life Project, so much of health care is moving online that many physicians assume everyone uses the internet. However, that assumption could lead [...]
Beauty and the (Media) Beast
Feb 14
by Layla Revis
Category: Consumer, Health, Trends & Behaviors
We’ve all heard that ‘sex sells,’ but we rarely think twice about it. In fact, it’s one tired cliché we’ve actually grown up believing. Unfortunately, for marketers and consumers worldwide…
We’ve been lied to.
And while there’s no denying that Britney Spears sold records in great part due to eroticized expressions of virginity, research has [...]
CES 2011: Where Are the Women?
Jan 24
by Jenna Boller
Category: Consumer, Events and Conferences, Technology
Having worked in Tech PR for four and a half years, I’ve been to my fair share of geek fest conferences and events. The International Consumer Electronics Show (CES) in Las Vegas, however, was new territory for me this year. Given CES is typically a male-dominated show, I was curious to see whether women would [...]
Reaching Women: Can We Learn from the Kardashians?
Jan 11
by Jessica Solloway
Category: Consumer, Current affairs, Media, Social Marketing, Social Media, Trends & Behaviors
From jewelry to perfume, workout videos to diet systems … the Kardashian sisters know how to reach women. Whether you love them, or just love to hate them … they’re here to stay (thank you very much E!). While many think they’re just famous for being famous, they’ve created a brand that’s raking in big [...]
Women are from Venus, Men from Best Buy
Dec 22
by Monique Da Silva
Category: Consumer
Just in time for the holidays, research giant GfK Roper has released new data on the differences between men and women when it comes to technology. Their most recent “Need to Know Report”, derived mostly from online interviews with Americans 18+, found that men use technology for entertainment, while women use it to make practical [...]
Hope in a Jar: The Search Goes On (Despite What Brands and Consumer Say)
Dec 16
by Margarita Miranda-Abate
Category: Consumer, Social Marketing
It was Leonard Lauder who coined the phrase the “Lipstick Index,” which described the reliability of lipstick to always sell, no matter the economic condition. Modern times and leaps in innovation have given rise to more than just lipstick selling well. In this economy, the beauty industry has seen an increase in sales from nails [...]
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