For the past few weeks I’ve been following the ongoing feature published in The Washington Post called Black Women in America, which stems from a new nation-wide survey by the Post and the Kaiser Family Foundation that paints an interesting portrait of the lives of Black women. The survey includes interviews with more than 800 [...]
Archive for the Health Category
Deadly Silence: Black women and Breast Cancer
Mar 29
by Maria James
Category: Health, Social Marketing
Once Upon A Time and Happy Endings: Storytelling in Healthcare Marketing
Aug 08
by Cindy Oertel
Category: Health
When I was young girl, pink wasn’t exactly my favorite color. It wasn’t because I didn’t like “girly” things. I just didn’t think pink was a particularly strong enough color for my personality.
But as I have gotten older, my mind has changed. I now see pink as a vibrant and powerful color. [...]
The Healthy Benefits of Communicating & Relating
Aug 04
by Amanda Dalia
Category: Health
It’s all natural and provides nutritional, IQ and immune-boosting advantages. It lowers the risks of chronic diseases like asthma, obesity and heart disease—and even certain cancers. And did I mention it can also save women money and produce phenomenal weight loss results?
Surely this has to be some sort of new, magic cure-all pill on the [...]
Independence at the Cost of Your Health
Jun 29
by Monique Da Silva
Category: Health, Research + Insights, Trends & Behaviors
Nearly half of U.S. women believe society values men’s health more than women’s health, according to a new survey commissioned by Ogilvy PR and conducted by TNS Global to understand Americans’ perspectives on women’s independence, specifically related to health.
At a time when women comprise nearly half of the workforce ( http://www.dol.gov/wb/stats/main.htm), are the majority at [...]
Building Sustainable Bonds with Women
Jun 27
by Monique Da Silva
Category: Health, Social Marketing, Trends & Behaviors
Ogilvy Public Relations and sister agency Ogilvyearth are about to release a new White Paper based on the findings from 10 interviews with leaders at healthcare companies and in sustainability about the relationship between healthcare and a fully integrated approach to sustainability. Our conversations reveal a world that is significantly more challenging and equally more [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Health, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
Will You Be My GFF? Getting Young Women Excited About Their Health
Apr 07
by Larissa Severenko
Category: Best Practices, Consumer, Health, How-to, Media
Recently, Ogilvy PR launched a national campaign called Girlfriends for Folate (GFF), which is designed to educate women of reproductive age about the importance of folate and folic acid (synthetic folate). Folate helps regenerate cells, and importantly, it also helps reduce the risk of neural tube defects (birth defects of the brain or spine).
While the [...]
Women, Families, and the World Non-Profit and Social Marketing Conference
Mar 31
by Michaela Thayer
Category: Events and Conferences, Health, Research + Insights, Social Marketing, Trends & Behaviors
Women are the financial and healthcare decision makers in today’s American household. They ensure that their children are taken care of, that their parents are taken care of, and that their families’ collective spending is reasonable. Yes—men do all of the above as well. But statistically speaking, consider the numbers below:
Family Finances. Women take care [...]
Marketing to the Super-Mom
Mar 08
by Melissa Luke
Category: Consumer, Health, Social Marketing
As a mother of two children – soon to be three – I feel immense pressure and responsibility to be a super-mom.
As a mom, I’m always striving to do the impossible. I try to cook only wholesome, healthy meals for my family to help my kids avoid childhood obesity. I try getting the [...]
The Unlikely Avenues to Reach African American Women
Feb 28
by Tara May
Category: Consumer, Health, Social Marketing
Plenty has been written about the increasing reliance of consumers on the Internet for their healthcare information. According to a recent study by the Pew Internet & American Family Life Project, so much of health care is moving online that many physicians assume everyone uses the internet. However, that assumption could lead [...]
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