Back in 2002, the National Heart, Lung and Blood Institute (NHLBI), part of the National Institutes of Health, recognized that raising public awareness of heart disease as the #1 killer of women was critical to reducing its impact on women’s health. The NHLBI charged Ogilvy with ensuring that their messages about heart disease would be [...]
Archive for the Health Category
Celebrities, The Red Dress, and Women-to-Women Social Media Messaging
Feb 23
by Michaela Thayer
Category: Best Practices, Events and Conferences, Health, Social Marketing, Social Media, Trends & Behaviors
Beauty and the (Media) Beast
Feb 14
by Layla Revis
Category: Consumer, Health, Trends & Behaviors
We’ve all heard that ‘sex sells,’ but we rarely think twice about it. In fact, it’s one tired cliché we’ve actually grown up believing. Unfortunately, for marketers and consumers worldwide…
We’ve been lied to.
And while there’s no denying that Britney Spears sold records in great part due to eroticized expressions of virginity, research has [...]
Sticking to the Plan – The Role of Women in Marketing for Adherence
Nov 24
by Dorcas Lind
Category: Health, Research + Insights, Trends & Behaviors
In a time of unprecedented economic challenges and sweeping healthcare reform, the role of women in managing chronic disease becomes increasingly critical to the overall health and well being of the family. Often engaged with the needs of aging parents while simultaneously responsible for the health of children and spouses, many women find themselves making [...]
The Doctor is Online
Nov 22
by Monique Da Silva
Category: Consumer, Health, Research + Insights, Trends & Behaviors
As I mentioned in last week’s post, women are increasingly seeking health information online, and a third of women rate their online health sources as better at taking care of their families’ health than their regular doctors.
In an article by Rita Rubin in Friday’s USA Today (http://tinyurl.com/2u8g6uy), she talks about a growing number of online [...]
Looking to Reach Women about Healthcare? Don’t underestimate the Power of Blogs
Nov 16
by Kevin Silverman
Category: Consumer, Health, Media, Preferences, Research + Insights
Women remain (arguably) our most influential consumers – especially in the healthcare space. Not only do women make up a significant portion of consumers overall, they are also a driving force and key influencer behind many of the purchases men make. When it comes to healthcare, this is no exception (and if the men are [...]
Join the Conversation!
Nov 16
by Monique Da Silva
Category: Consumer, Health, How-to, Media, Preferences, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
Welcome to Ogilvy Public Relations Worldwide’s new group blog, WomenOlogy: The Anatomy of Marketing to Women!
Through WomenOlogy, we hope to foster a dialogue around how to reach the world’s most influential customer – the woman. American women are currently the decision makers for 80% of U.S. household spending, making them a powerful force to [...]
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