Back in 2002, the National Heart, Lung and Blood Institute (NHLBI), part of the National Institutes of Health, recognized that raising public awareness of heart disease as the #1 killer of women was critical to reducing its impact on women’s health. The NHLBI charged Ogilvy with ensuring that their messages about heart disease would be [...]
Archive for the Health Category
We’ve all heard that ‘sex sells,’ but we rarely think twice about it. In fact, it’s one tired cliché we’ve actually grown up believing. Unfortunately, for marketers and consumers worldwide…
We’ve been lied to.
And while there’s no denying that Britney Spears sold records in great part due to eroticized expressions of virginity, research has [...]
In a time of unprecedented economic challenges and sweeping healthcare reform, the role of women in managing chronic disease becomes increasingly critical to the overall health and well being of the family. Often engaged with the needs of aging parents while simultaneously responsible for the health of children and spouses, many women find themselves making [...]
As I mentioned in last week’s post, women are increasingly seeking health information online, and a third of women rate their online health sources as better at taking care of their families’ health than their regular doctors.
In an article by Rita Rubin in Friday’s USA Today (http://tinyurl.com/2u8g6uy), she talks about a growing number of online [...]