“I was brave enough to say it.” Maybe this is how we all want to see ourselves. But when Shelly Lazarus, Chairman of Ogilvy & Mather, said this at the finale of the Ogilvy’s Women’s Leadership Panels Friday morning, the courage and confidence she shared with the audience were tangible. She was sharing [...]
Archive for the How-to Category
Will You Be My GFF? Getting Young Women Excited About Their Health
Apr 07
by Larissa Severenko
Category: Best Practices, Consumer, Health, How-to, Media
Recently, Ogilvy PR launched a national campaign called Girlfriends for Folate (GFF), which is designed to educate women of reproductive age about the importance of folate and folic acid (synthetic folate). Folate helps regenerate cells, and importantly, it also helps reduce the risk of neural tube defects (birth defects of the brain or spine).
While the [...]
Marketing to Women in their Forties
Dec 13
by Kathryn Cummings
Category: Consumer, How-to, Trends & Behaviors
I surveyed several of my good 40-something female friends during the past few weeks – trying to figure out what they really want from marketers. The results are not surprising…or maybe they are.
Not everything centers around their families anymore. If they had children in their 20s, then their kids are independent, which means they are [...]
Trends and Developments that Will Affect Women’s Health Communications in 2011 (Part 2)
Nov 19
by Monique Da Silva
Category: Consumer, How-to, Media, Preferences, Resources, Social Media, Trends & Behaviors
The other day I talked about five of 10 trends and developments that will likely affect women’s health communications in 2011. The insights were based on findings from a recently conducted TNS survey where we asked 512 women about a variety of health issues. I presented these findings this week at the second annual M2W®–HC™ [...]
From Careability to Shareability
Nov 17
by Kate Cronin
Category: How-to, Media, Preferences, Research + Insights, Social Media, Trends & Behaviors
The M2W®–HC™ — Marketing Pharma & Healthcare to Women Conference in Chicago has provided a great opportunity to spend two full days talking about reaching women – not as a segment, but as a market.
A great, simple demonstration of the power of women in purchasing decisions is when Mary Dean, founder of KickSkirt Inc., asked [...]
Trends and Developments that Will Affect Communications in 2011 (Part 1)
Nov 17
by Monique Da Silva
Category: Consumer, How-to, Media, Research + Insights, Social Media, Technology, Trends & Behaviors
I did it last night – did you? I looked up information online about that strange pain in my side. Was it my appendix? Gallstones? That dinner at the airport?
Turns out I am not alone. In fact, an estimated 85% of women use the Internet to obtain health information, and two out of three go [...]
Join the Conversation!
Nov 16
by Monique Da Silva
Category: Consumer, Health, How-to, Media, Preferences, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
Welcome to Ogilvy Public Relations Worldwide’s new group blog, WomenOlogy: The Anatomy of Marketing to Women!
Through WomenOlogy, we hope to foster a dialogue around how to reach the world’s most influential customer – the woman. American women are currently the decision makers for 80% of U.S. household spending, making them a powerful force to [...]
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