It’s rare that I want to give a standing ovation in a movie theater – rarer still that it’s at the end of the latest Hollywood blockbuster. But that is exactly how I felt on a recent rainy Sunday afternoon in Manhattan after watching The Hunger Games. It wasn’t that the movie itself was anything [...]
Archive for the Media Category
Girlfight: Wrestling with the Role of Women in Combat Sports
Mar 07
by Amy Inzanti
Category: Media
Every time I spar or roll (generally with men), I tell my opponent not to treat me like a girl. I can tell when you’re taking it easy on me, even in the slightest way. It could be the look in your eye, the half-second pause before you execute an arm bar, the [...]
Let’s Talk Numbers: Reality TV’s Surprising Impact on Young Women
Mar 01
by Kate Cronin
Category: Media, Research + Insights
Sometimes when I’m really feeling like giving my brain a vacation, I watch reality TV…
This is (was) my dirty little secret. But the REALITY of reality TV is how poorly women are portrayed across the board. The ‘famous’ moments include the RHNJ fist fight at the christening party or the mother who showed up [...]
The Women of The Bachelor
Feb 22
by Jessica Solloway
Category: Media, Trends & Behaviors
If you’ve ever watched a season of ABC’s The Bachelor, you know you can always count on the following:
• Crying. It’s not The Bachelor without running mascara and unintelligible love-declaring sob-snorts for a man that’s dating lots of other women.
• Tons of alcohol. We have yet to see anyone eat, but these ladies are never without a triple [...]
Super Bowl Ad-stravaganza, Day 5: Significant Others and Sex Appeal
Feb 13
In last week’s Super Bowl Ad-Stravaganza Recap, Layla Revis and Nikki Copas shared thoughts on ads from Teleflora and H&M and touched upon an interesting marketing trend: Marketing to Men through Women or vice-versa. Regardless of your opinion of the ads’ content and tact, the marketing approach is worth reflection.
Marketing products FOR women does not [...]
Super Bowl Ad-stravaganza, Day 4: Teleflora and the Sense of Giving
Feb 10
I can tell you this much. I sure do love flowers, but I won’t sleep with you just because you give them to me. I’m pretty sure the majority of women won’t. Teleflora, I’m sorry, but you’ve missed the mark. When it comes to Super Bowl ads, it’s fairly obvious the things that play well [...]
Super Bowl Ad-stravaganza, Day 2: The Good, The Bad and The Beautiful
Feb 08
This blog is post number two in WomenOlogy’s Marketing to Women Super Bowl Ad-stravaganza Recap. Check out yesterday’s post for more and tune in tomorrow for the next post in our Marketing to Women Ad-Stravaganza recap.
Marketing to Women Done Right …
The Dannon Oikos yogurt commercial was spot on in terms of targeting women, portraying strength, [...]
Super Bowl Ad-stravaganza, Day 1: Marketing to Women
Feb 07
Following a HUGE New York Giants victory in Sunday’s Super Bowl, the excited members of our New York office weigh in on our favorite part of the game: the ads!
Check out their opinions on the ads that were hits with female audiences. Then tune in tomorrow for the next post in our Marketing to Women [...]
Reaching Mr. Mom Through Life’s Bleachable Moments
Jan 23
by Larissa Severenko
Category: Consumer, Media, Trends & Behaviors
Most of the time when I’m watching TV, I fly through the commercials on the DVR. Despite the fact that I am a working mom of two, and more than half of the commercials are designed to reach me – the target – I find that most don’t resonate with my life at all. [...]
Subtle Women: The Quiet Empire-Building Method
Jan 17
by Rose Reid
Category: Media, Trends & Behaviors
Mindy Kaling is positioning herself to be the next Tina Fey. Acting, writing, publishing. Tina Fey was writing, acting, and moved on to producing – with Mean Girls, 30 Rock, and now the bestseller Bossypants, it’s plain to see Team Tina is building an empire in the shadows. Tina Fey is a great [...]
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