Eight months ago, I gave birth to my third child, a baby girl named Caroline Olivia. After a wonderful five month maternity leave, it was time for me to go back to work and time for my husband and I to determine how we were going to manage three children and two careers.
After careful thought [...]
Archive for the Research + Insights Category
Household CEOs: A Look at Working Mothers, House-Husbands, and Stay-at-Home Dads
Mar 26
by Melissa Luke
Category: Research + Insights, Trends & Behaviors
Let’s Talk Numbers: Reality TV’s Surprising Impact on Young Women
Mar 01
by Kate Cronin
Category: Media, Research + Insights
Sometimes when I’m really feeling like giving my brain a vacation, I watch reality TV…
This is (was) my dirty little secret. But the REALITY of reality TV is how poorly women are portrayed across the board. The ‘famous’ moments include the RHNJ fist fight at the christening party or the mother who showed up [...]
Independence at the Cost of Your Health
Jun 29
by Monique Da Silva
Category: Health, Research + Insights, Trends & Behaviors
Nearly half of U.S. women believe society values men’s health more than women’s health, according to a new survey commissioned by Ogilvy PR and conducted by TNS Global to understand Americans’ perspectives on women’s independence, specifically related to health.
At a time when women comprise nearly half of the workforce ( http://www.dol.gov/wb/stats/main.htm), are the majority at [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Health, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
Women, Families, and the World Non-Profit and Social Marketing Conference
Mar 31
by Michaela Thayer
Category: Events and Conferences, Health, Research + Insights, Social Marketing, Trends & Behaviors
Women are the financial and healthcare decision makers in today’s American household. They ensure that their children are taken care of, that their parents are taken care of, and that their families’ collective spending is reasonable. Yes—men do all of the above as well. But statistically speaking, consider the numbers below:
Family Finances. Women take care [...]
Sticking to the Plan – The Role of Women in Marketing for Adherence
Nov 24
by Dorcas Lind
Category: Health, Research + Insights, Trends & Behaviors
In a time of unprecedented economic challenges and sweeping healthcare reform, the role of women in managing chronic disease becomes increasingly critical to the overall health and well being of the family. Often engaged with the needs of aging parents while simultaneously responsible for the health of children and spouses, many women find themselves making [...]
The Doctor is Online
Nov 22
by Monique Da Silva
Category: Consumer, Health, Research + Insights, Trends & Behaviors
As I mentioned in last week’s post, women are increasingly seeking health information online, and a third of women rate their online health sources as better at taking care of their families’ health than their regular doctors.
In an article by Rita Rubin in Friday’s USA Today (http://tinyurl.com/2u8g6uy), she talks about a growing number of online [...]
From Careability to Shareability
Nov 17
by Kate Cronin
Category: How-to, Media, Preferences, Research + Insights, Social Media, Trends & Behaviors
The M2W®–HC™ — Marketing Pharma & Healthcare to Women Conference in Chicago has provided a great opportunity to spend two full days talking about reaching women – not as a segment, but as a market.
A great, simple demonstration of the power of women in purchasing decisions is when Mary Dean, founder of KickSkirt Inc., asked [...]
Trends and Developments that Will Affect Communications in 2011 (Part 1)
Nov 17
by Monique Da Silva
Category: Consumer, How-to, Media, Research + Insights, Social Media, Technology, Trends & Behaviors
I did it last night – did you? I looked up information online about that strange pain in my side. Was it my appendix? Gallstones? That dinner at the airport?
Turns out I am not alone. In fact, an estimated 85% of women use the Internet to obtain health information, and two out of three go [...]
Looking to Reach Women about Healthcare? Don’t underestimate the Power of Blogs
Nov 16
by Kevin Silverman
Category: Consumer, Health, Media, Preferences, Research + Insights
Women remain (arguably) our most influential consumers – especially in the healthcare space. Not only do women make up a significant portion of consumers overall, they are also a driving force and key influencer behind many of the purchases men make. When it comes to healthcare, this is no exception (and if the men are [...]
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