For the past few weeks I’ve been following the ongoing feature published in The Washington Post called Black Women in America, which stems from a new nation-wide survey by the Post and the Kaiser Family Foundation that paints an interesting portrait of the lives of Black women. The survey includes interviews with more than 800 [...]
Archive for the Social Marketing Category
Deadly Silence: Black women and Breast Cancer
Mar 29
by Maria James
Category: Health, Social Marketing
Super Bowl Ad-stravaganza, Day 3: Fiat Tests Whether Sex Sells
Feb 09
by Rose Reid
Category: Social Marketing
Fiat. I see Fiat as the European smart car for somewhat glamorous, mid-30s women. Their Super Bowl commercial, however, would correct me in my judgment, directing, what I would call, the most sexually charged commercial aimed at young men in their early 30s.
Perhaps it was a ploy, but whether it was a successful marketing [...]
I am Woman, Hear Me Roar
Oct 19
by Mary Lewis
Category: Media, Social Marketing
Men are taking a backseat on television this Fall, with more than half of this season’s new primetime sitcoms starringwomen in a lead role. Interestingly, these leading ladies are playing modern-day women experiencing things that real women today can relate to. In an era of reality-obsessed viewers, it’s exciting to see “fake” television offer a [...]
The Rise of BRIC Women
Oct 03
by Tara Schuh
Category: Social Marketing
As most developed markets continue to struggle with the lingering challenges of the recession, many global companies are looking toward emerging markets for relief, as well as growth. BRIC countries (Brazil, Russia, India and China) are proving to be dynamic economic growth machines for the world. Many economists surmise that by 2050, the BRICs [...]
Marketing to Moms: Channel Your Inner Teenage Girl
Jul 06
by Rebecca Moses
Category: Social Marketing, Trends & Behaviors
There are many milestones that change who we are: college, first job, marriage, and of course, becoming a parent. In most of these cases, we grow.
But, I’ve seen something very strange and interesting happen to the women I know with babies and young children — and as a self-aware mom of a three-year-old, I [...]
Building Sustainable Bonds with Women
Jun 27
by Monique Da Silva
Category: Health, Social Marketing, Trends & Behaviors
Ogilvy Public Relations and sister agency Ogilvyearth are about to release a new White Paper based on the findings from 10 interviews with leaders at healthcare companies and in sustainability about the relationship between healthcare and a fully integrated approach to sustainability. Our conversations reveal a world that is significantly more challenging and equally more [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Health, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
Green is the New Pink
May 03
by Tara May
Category: Consumer, Social Marketing, Trends & Behaviors
Are women more likely to act on their environmental inclinations than men? Last week, OgilvyEarth issued a report titled Mainstream Green: Moving sustainability from niche to normal in which the authors explore some of the reasons why the so-called “green gap” persists between what consumers say and what they actually do around sustainable living. [...]
A Recap of the 2nd World Non-Profit and Social Marketing Conference
Apr 21
by Cara Perellis
Category: Events and Conferences, Social Marketing
This post was originally shared on Ogilvy PR’s Social Marketing exCHANGE blog.
The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference [...]
Women, Families, and the World Non-Profit and Social Marketing Conference
Mar 31
by Michaela Thayer
Category: Events and Conferences, Health, Research + Insights, Social Marketing, Trends & Behaviors
Women are the financial and healthcare decision makers in today’s American household. They ensure that their children are taken care of, that their parents are taken care of, and that their families’ collective spending is reasonable. Yes—men do all of the above as well. But statistically speaking, consider the numbers below:
Family Finances. Women take care [...]
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