G4’s “The Daily Nut” and “Formula D” host, Olivia Munn, may be the quintessential new Geek Girl (with the appropriate scandal or two up her sleeve to keep geek boys salivating), but the concept of hot Fem Tech isn’t new.
Before Olivia Munn, how could we ignore the Princess of Geek Chic, Princess Leia, and her [...]
Archive for the Social Media Category
FEM TECH
Jul 12
by Layla Revis
Category: Social Media, Technology, Trends & Behaviors
6 Tips For Women in Social Media
Feb 19
by Gemma Craven
Category: Best Practices, Events and Conferences, Social Media
Women outnumber men on a wide variety of social media sites, and now are taking leadership positions in a wide number of professions with social media at their heart.
How can women in the profession come together to both support each other, share experiences and best practices was the topic of a panel lead by Mo [...]
The Worldwide “We”
May 31
by Peter Modica
Category: Best Practices, Social Media
I consider myself a devoted husband and father. Nightly dinners. Bedtime stories. I even watch every episode of the Real Housewives series just to spend time with my wife, Heather. Come by my desk at work and you’ll see it wallpapered with family photos.
But I have a confession to make: there [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Health, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
Celebrities, The Red Dress, and Women-to-Women Social Media Messaging
Feb 23
by Michaela Thayer
Category: Best Practices, Events and Conferences, Health, Social Marketing, Social Media, Trends & Behaviors
Back in 2002, the National Heart, Lung and Blood Institute (NHLBI), part of the National Institutes of Health, recognized that raising public awareness of heart disease as the #1 killer of women was critical to reducing its impact on women’s health. The NHLBI charged Ogilvy with ensuring that their messages about heart disease would be [...]
Reaching Women: Can We Learn from the Kardashians?
Jan 11
by Jessica Solloway
Category: Consumer, Current affairs, Media, Social Marketing, Social Media, Trends & Behaviors
From jewelry to perfume, workout videos to diet systems … the Kardashian sisters know how to reach women. Whether you love them, or just love to hate them … they’re here to stay (thank you very much E!). While many think they’re just famous for being famous, they’ve created a brand that’s raking in big [...]
Trends and Developments that Will Affect Women’s Health Communications in 2011 (Part 2)
Nov 19
by Monique Da Silva
Category: Consumer, How-to, Media, Preferences, Resources, Social Media, Trends & Behaviors
The other day I talked about five of 10 trends and developments that will likely affect women’s health communications in 2011. The insights were based on findings from a recently conducted TNS survey where we asked 512 women about a variety of health issues. I presented these findings this week at the second annual M2W®–HC™ [...]
From Careability to Shareability
Nov 17
by Kate Cronin
Category: How-to, Media, Preferences, Research + Insights, Social Media, Trends & Behaviors
The M2W®–HC™ — Marketing Pharma & Healthcare to Women Conference in Chicago has provided a great opportunity to spend two full days talking about reaching women – not as a segment, but as a market.
A great, simple demonstration of the power of women in purchasing decisions is when Mary Dean, founder of KickSkirt Inc., asked [...]
Trends and Developments that Will Affect Communications in 2011 (Part 1)
Nov 17
by Monique Da Silva
Category: Consumer, How-to, Media, Research + Insights, Social Media, Technology, Trends & Behaviors
I did it last night – did you? I looked up information online about that strange pain in my side. Was it my appendix? Gallstones? That dinner at the airport?
Turns out I am not alone. In fact, an estimated 85% of women use the Internet to obtain health information, and two out of three go [...]
Join the Conversation!
Nov 16
by Monique Da Silva
Category: Consumer, Health, How-to, Media, Preferences, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
Welcome to Ogilvy Public Relations Worldwide’s new group blog, WomenOlogy: The Anatomy of Marketing to Women!
Through WomenOlogy, we hope to foster a dialogue around how to reach the world’s most influential customer – the woman. American women are currently the decision makers for 80% of U.S. household spending, making them a powerful force to [...]
Recent Comments