G4’s “The Daily Nut” and “Formula D” host, Olivia Munn, may be the quintessential new Geek Girl (with the appropriate scandal or two up her sleeve to keep geek boys salivating), but the concept of hot Fem Tech isn’t new.
Before Olivia Munn, how could we ignore the Princess of Geek Chic, Princess Leia, and her [...]
Archive for the Technology Category
FEM TECH
Jul 12
by Layla Revis
Category: Social Media, Technology, Trends & Behaviors
A New Way to Engage Mom
Oct 20
by Monique Da Silva
Category: Best Practices, Consumer, Technology, Trends & Behaviors
Moms are front and center at Ogilvy this week as we present new data about the impact of technology on families and how that changes the way we market to mothers. One surprising finding from the research conducted by Ogilvy and leading consumer insights company Communispace is that this impact is overwhelmingly positive – [...]
CES 2011: Where Are the Women?
Jan 24
by Jenna Boller
Category: Consumer, Events and Conferences, Technology
Having worked in Tech PR for four and a half years, I’ve been to my fair share of geek fest conferences and events. The International Consumer Electronics Show (CES) in Las Vegas, however, was new territory for me this year. Given CES is typically a male-dominated show, I was curious to see whether women would [...]
Trends and Developments that Will Affect Communications in 2011 (Part 1)
Nov 17
by Monique Da Silva
Category: Consumer, How-to, Media, Research + Insights, Social Media, Technology, Trends & Behaviors
I did it last night – did you? I looked up information online about that strange pain in my side. Was it my appendix? Gallstones? That dinner at the airport?
Turns out I am not alone. In fact, an estimated 85% of women use the Internet to obtain health information, and two out of three go [...]
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