An excerpt from Deborah Schoeneman’s Kindle Single “Woman-Child” is featured on Jezebel.com earlier this month. In it, Schoeneman, also a writer on the HBO show Girls, explains this woman in more detail. For example, she acts, dresses and is interested in popular culture much like a teenage girl. We’ve all seen them, career women looking like [...]
Archive for the Trends & Behaviors Category
FEM TECH
Jul 12
by Layla Revis
Category: Social Media, Technology, Trends & Behaviors
G4’s “The Daily Nut” and “Formula D” host, Olivia Munn, may be the quintessential new Geek Girl (with the appropriate scandal or two up her sleeve to keep geek boys salivating), but the concept of hot Fem Tech isn’t new.
Before Olivia Munn, how could we ignore the Princess of Geek Chic, Princess Leia, and her [...]
Household CEOs: A Look at Working Mothers, House-Husbands, and Stay-at-Home Dads
Mar 26
by Melissa Luke
Category: Research + Insights, Trends & Behaviors
Eight months ago, I gave birth to my third child, a baby girl named Caroline Olivia. After a wonderful five month maternity leave, it was time for me to go back to work and time for my husband and I to determine how we were going to manage three children and two careers.
After careful thought [...]
The Women of The Bachelor
Feb 22
by Jessica Solloway
Category: Media, Trends & Behaviors
If you’ve ever watched a season of ABC’s The Bachelor, you know you can always count on the following:
• Crying. It’s not The Bachelor without running mascara and unintelligible love-declaring sob-snorts for a man that’s dating lots of other women.
• Tons of alcohol. We have yet to see anyone eat, but these ladies are never without a triple [...]
Women and Football (Musings of a NY Giants Fan)
Feb 01
by Amy Inzanti
Category: Trends & Behaviors
Harris Interactive reported that 55% of women are now watching football (Oct 2011 poll). We’re watching fewer hours than men are, but the trend is clear: Move over, men…the ladies are taking over your mancaves!
A couple of weeks ago (actually, I specifically remember it was Week 14, Giants/Cowboys), a friend asked me why [...]
Reaching Mr. Mom Through Life’s Bleachable Moments
Jan 23
by Larissa Severenko
Category: Consumer, Media, Trends & Behaviors
Most of the time when I’m watching TV, I fly through the commercials on the DVR. Despite the fact that I am a working mom of two, and more than half of the commercials are designed to reach me – the target – I find that most don’t resonate with my life at all. [...]
Subtle Women: The Quiet Empire-Building Method
Jan 17
by Rose Reid
Category: Media, Trends & Behaviors
Mindy Kaling is positioning herself to be the next Tina Fey. Acting, writing, publishing. Tina Fey was writing, acting, and moved on to producing – with Mean Girls, 30 Rock, and now the bestseller Bossypants, it’s plain to see Team Tina is building an empire in the shadows. Tina Fey is a great [...]
Battle of the Sexes: Showdown in the Beverage Aisle
Nov 21
by Christin Culotta-Miller
Category: Consumer, Trends & Behaviors
Watch any romantic comedy and a familiar scene is bound to play out. Boy meets girl; they end up in a bar; drinks lead into a blossoming love and the rest is cinematic gold. Rarely would you stop to consider what these two crazy kids are drinking at the bar, yet it [...]
A New Way to Engage Mom
Oct 20
by Monique Da Silva
Category: Best Practices, Consumer, Technology, Trends & Behaviors
Moms are front and center at Ogilvy this week as we present new data about the impact of technology on families and how that changes the way we market to mothers. One surprising finding from the research conducted by Ogilvy and leading consumer insights company Communispace is that this impact is overwhelmingly positive – [...]
Fangirl-ology
Sep 28
by Amy Inzanti
Category: Consumer, Events and Conferences, Trends & Behaviors
Almost 20 years ago, I stepped into my first comic book store; shyly hiding behind a few of my geeky guy friends who directed me to comic books that a “girl would read.” I defiantly picked up copies of what they were reading and promptly fell in love with many of the superheroes—incredibly powerful [...]
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