For women, Valentine’s Day can be a day of expectation. Will he get me something? Will he make dinner reservations? Will he send flowers? Oh God, will my parents send flowers? As Ms. Revis pointed out in her article on the Teleflora commercial, I have also noticed the “give and you will receive” marketing campaign [...]
Posts Tagged 'advertising'
Super Bowl Ad-stravaganza, Day 5: Significant Others and Sex Appeal
Feb 13
In last week’s Super Bowl Ad-Stravaganza Recap, Layla Revis and Nikki Copas shared thoughts on ads from Teleflora and H&M and touched upon an interesting marketing trend: Marketing to Men through Women or vice-versa. Regardless of your opinion of the ads’ content and tact, the marketing approach is worth reflection.
Marketing products FOR women does not [...]
Super Bowl Ad-stravaganza, Day 3: Fiat Tests Whether Sex Sells
Feb 09
by Rose Reid
Category: Social Marketing
Fiat. I see Fiat as the European smart car for somewhat glamorous, mid-30s women. Their Super Bowl commercial, however, would correct me in my judgment, directing, what I would call, the most sexually charged commercial aimed at young men in their early 30s.
Perhaps it was a ploy, but whether it was a successful marketing [...]
Super Bowl Ad-stravaganza, Day 2: The Good, The Bad and The Beautiful
Feb 08
This blog is post number two in WomenOlogy’s Marketing to Women Super Bowl Ad-stravaganza Recap. Check out yesterday’s post for more and tune in tomorrow for the next post in our Marketing to Women Ad-Stravaganza recap.
Marketing to Women Done Right …
The Dannon Oikos yogurt commercial was spot on in terms of targeting women, portraying strength, [...]
Battle of the Sexes: Showdown in the Beverage Aisle
Nov 21
by Christin Culotta-Miller
Category: Consumer, Trends & Behaviors
Watch any romantic comedy and a familiar scene is bound to play out. Boy meets girl; they end up in a bar; drinks lead into a blossoming love and the rest is cinematic gold. Rarely would you stop to consider what these two crazy kids are drinking at the bar, yet it [...]
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