Mindy Kaling is positioning herself to be the next Tina Fey. Acting, writing, publishing. Tina Fey was writing, acting, and moved on to producing – with Mean Girls, 30 Rock, and now the bestseller Bossypants, it’s plain to see Team Tina is building an empire in the shadows. Tina Fey is a great [...]
Posts Tagged 'Attitudes'
Subtle Women: The Quiet Empire-Building Method
Jan 17
by Rose Reid
Category: Media, Trends & Behaviors
Marketing to Moms: Channel Your Inner Teenage Girl
Jul 06
by Rebecca Moses
Category: Social Marketing, Trends & Behaviors
There are many milestones that change who we are: college, first job, marriage, and of course, becoming a parent. In most of these cases, we grow.
But, I’ve seen something very strange and interesting happen to the women I know with babies and young children — and as a self-aware mom of a three-year-old, I [...]
Building Sustainable Bonds with Women
Jun 27
by Monique Da Silva
Category: Health, Social Marketing, Trends & Behaviors
Ogilvy Public Relations and sister agency Ogilvyearth are about to release a new White Paper based on the findings from 10 interviews with leaders at healthcare companies and in sustainability about the relationship between healthcare and a fully integrated approach to sustainability. Our conversations reveal a world that is significantly more challenging and equally more [...]
The Worldwide “We”
May 31
by Peter Modica
Category: Best Practices, Social Media
I consider myself a devoted husband and father. Nightly dinners. Bedtime stories. I even watch every episode of the Real Housewives series just to spend time with my wife, Heather. Come by my desk at work and you’ll see it wallpapered with family photos.
But I have a confession to make: there [...]
Why Gen Y?: Marketing to Millenials
May 17
by Kate Winer
Category: Trends & Behaviors
Time-pressed. Tech-savvy. Multi-tasker. Confident. Overextended. Ambitious. Weary of advertising. Socially-conscious. Individualistic. Creative.
These are the many layers of the Gen Y woman.
Gen Y women, sometimes referred to as Millenials or Echo Boomers, are defined as being born between the mid 1970s and the early 1990s. Gen Yers make up about 20% percent of the population – [...]
Green is the New Pink
May 03
by Tara May
Category: Consumer, Social Marketing, Trends & Behaviors
Are women more likely to act on their environmental inclinations than men? Last week, OgilvyEarth issued a report titled Mainstream Green: Moving sustainability from niche to normal in which the authors explore some of the reasons why the so-called “green gap” persists between what consumers say and what they actually do around sustainable living. [...]
Motivation and Inspiration: What We Can Learn from Female Leaders of Today
Apr 12
by Kate Cronin
Category: Events and Conferences
Motivating…That summarizes the NY Women in Communications Matrix Awards luncheon yesterday. After a weekend where my 14-year-old cat died (as my daughter and her friend were trying to play with him), I sprained my ankle tripping over my kids shoes in the front hall (they never clean them up), I discovered my son’s missing [...]
Women are from Venus, Men from Best Buy
Dec 22
by Monique Da Silva
Category: Consumer
Just in time for the holidays, research giant GfK Roper has released new data on the differences between men and women when it comes to technology. Their most recent “Need to Know Report”, derived mostly from online interviews with Americans 18+, found that men use technology for entertainment, while women use it to make practical [...]
Hope in a Jar: The Search Goes On (Despite What Brands and Consumer Say)
Dec 16
by Margarita Miranda-Abate
Category: Consumer, Social Marketing
It was Leonard Lauder who coined the phrase the “Lipstick Index,” which described the reliability of lipstick to always sell, no matter the economic condition. Modern times and leaps in innovation have given rise to more than just lipstick selling well. In this economy, the beauty industry has seen an increase in sales from nails [...]
Marketing to Women in their Forties
Dec 13
by Kathryn Cummings
Category: Consumer, How-to, Trends & Behaviors
I surveyed several of my good 40-something female friends during the past few weeks – trying to figure out what they really want from marketers. The results are not surprising…or maybe they are.
Not everything centers around their families anymore. If they had children in their 20s, then their kids are independent, which means they are [...]
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