On November 17th – 19th, I had the opportunity to attend the Word Of Mouth Marketing Association (WOMMA) annual summit in Las Vegas. In its 7th year, the summit aims to bring brand marketers, social media companies, and, yes, even “traditional” PR people like me together to learn and share best practices in the constantly [...]
Posts Tagged 'Blogosphere'
Wisdom from WOMMA: 5 Takeaways from Vegas
Dec 01
by Lauren Mundell
Category: Consumer, Events and Conferences, Trends & Behaviors
Looking to Reach Women about Healthcare? Don’t underestimate the Power of Blogs
Nov 16
by Kevin Silverman
Category: Consumer, Health, Media, Preferences, Research + Insights
Women remain (arguably) our most influential consumers – especially in the healthcare space. Not only do women make up a significant portion of consumers overall, they are also a driving force and key influencer behind many of the purchases men make. When it comes to healthcare, this is no exception (and if the men are [...]
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