A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
Posts Tagged 'Cause Marketing'
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Health, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
‘Tis the Season to be Jolly…and Generous!
Dec 08
by Michaela Thayer
Category: Best Practices, Consumer, Trends & Behaviors
In the midst of the holiday season, we find ourselves grateful for those we love, where we are, and what we have. And while we’re indulging in our own food, our own families, and spending time with our own good friends, we’re also giving back in a meaningful way.
Nearly nine-in-10 consumers want companies to support [...]
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