Are women more likely to act on their environmental inclinations than men? Last week, OgilvyEarth issued a report titled Mainstream Green: Moving sustainability from niche to normal in which the authors explore some of the reasons why the so-called “green gap” persists between what consumers say and what they actually do around sustainable living. [...]
Posts Tagged 'Communication'
Motivation and Inspiration: What We Can Learn from Female Leaders of Today
Apr 12
by Kate Cronin
Category: Events and Conferences
Motivating…That summarizes the NY Women in Communications Matrix Awards luncheon yesterday. After a weekend where my 14-year-old cat died (as my daughter and her friend were trying to play with him), I sprained my ankle tripping over my kids shoes in the front hall (they never clean them up), I discovered my son’s missing [...]
The Unlikely Avenues to Reach African American Women
Feb 28
by Tara May
Category: Consumer, Health, Social Marketing
Plenty has been written about the increasing reliance of consumers on the Internet for their healthcare information. According to a recent study by the Pew Internet & American Family Life Project, so much of health care is moving online that many physicians assume everyone uses the internet. However, that assumption could lead [...]
Beauty and the (Media) Beast
Feb 14
by Layla Revis
Category: Consumer, Health, Trends & Behaviors
We’ve all heard that ‘sex sells,’ but we rarely think twice about it. In fact, it’s one tired cliché we’ve actually grown up believing. Unfortunately, for marketers and consumers worldwide…
We’ve been lied to.
And while there’s no denying that Britney Spears sold records in great part due to eroticized expressions of virginity, research has [...]
Reaching Women: Can We Learn from the Kardashians?
Jan 11
by Jessica Solloway
Category: Consumer, Current affairs, Media, Social Marketing, Social Media, Trends & Behaviors
From jewelry to perfume, workout videos to diet systems … the Kardashian sisters know how to reach women. Whether you love them, or just love to hate them … they’re here to stay (thank you very much E!). While many think they’re just famous for being famous, they’ve created a brand that’s raking in big [...]
Women are from Venus, Men from Best Buy
Dec 22
by Monique Da Silva
Category: Consumer
Just in time for the holidays, research giant GfK Roper has released new data on the differences between men and women when it comes to technology. Their most recent “Need to Know Report”, derived mostly from online interviews with Americans 18+, found that men use technology for entertainment, while women use it to make practical [...]
Trends and Developments that Will Affect Women’s Health Communications in 2011 (Part 2)
Nov 19
by Monique Da Silva
Category: Consumer, How-to, Media, Preferences, Resources, Social Media, Trends & Behaviors
The other day I talked about five of 10 trends and developments that will likely affect women’s health communications in 2011. The insights were based on findings from a recently conducted TNS survey where we asked 512 women about a variety of health issues. I presented these findings this week at the second annual M2W®–HC™ [...]
From Careability to Shareability
Nov 17
by Kate Cronin
Category: How-to, Media, Preferences, Research + Insights, Social Media, Trends & Behaviors
The M2W®–HC™ — Marketing Pharma & Healthcare to Women Conference in Chicago has provided a great opportunity to spend two full days talking about reaching women – not as a segment, but as a market.
A great, simple demonstration of the power of women in purchasing decisions is when Mary Dean, founder of KickSkirt Inc., asked [...]
Trends and Developments that Will Affect Communications in 2011 (Part 1)
Nov 17
by Monique Da Silva
Category: Consumer, How-to, Media, Research + Insights, Social Media, Technology, Trends & Behaviors
I did it last night – did you? I looked up information online about that strange pain in my side. Was it my appendix? Gallstones? That dinner at the airport?
Turns out I am not alone. In fact, an estimated 85% of women use the Internet to obtain health information, and two out of three go [...]
Looking to Reach Women about Healthcare? Don’t underestimate the Power of Blogs
Nov 16
by Kevin Silverman
Category: Consumer, Health, Media, Preferences, Research + Insights
Women remain (arguably) our most influential consumers – especially in the healthcare space. Not only do women make up a significant portion of consumers overall, they are also a driving force and key influencer behind many of the purchases men make. When it comes to healthcare, this is no exception (and if the men are [...]
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