Fiat. I see Fiat as the European smart car for somewhat glamorous, mid-30s women. Their Super Bowl commercial, however, would correct me in my judgment, directing, what I would call, the most sexually charged commercial aimed at young men in their early 30s.
Perhaps it was a ploy, but whether it was a successful marketing [...]
Posts Tagged 'Consumer'
Super Bowl Ad-stravaganza, Day 3: Fiat Tests Whether Sex Sells
Feb 09
by Rose Reid
Category: Social Marketing
Beauty and the (Media) Beast
Feb 14
by Layla Revis
Category: Consumer, Health, Trends & Behaviors
We’ve all heard that ‘sex sells,’ but we rarely think twice about it. In fact, it’s one tired cliché we’ve actually grown up believing. Unfortunately, for marketers and consumers worldwide…
We’ve been lied to.
And while there’s no denying that Britney Spears sold records in great part due to eroticized expressions of virginity, research has [...]
Reaching Women: Can We Learn from the Kardashians?
Jan 11
by Jessica Solloway
Category: Consumer, Current affairs, Media, Social Marketing, Social Media, Trends & Behaviors
From jewelry to perfume, workout videos to diet systems … the Kardashian sisters know how to reach women. Whether you love them, or just love to hate them … they’re here to stay (thank you very much E!). While many think they’re just famous for being famous, they’ve created a brand that’s raking in big [...]
Hope in a Jar: The Search Goes On (Despite What Brands and Consumer Say)
Dec 16
by Margarita Miranda-Abate
Category: Consumer, Social Marketing
It was Leonard Lauder who coined the phrase the “Lipstick Index,” which described the reliability of lipstick to always sell, no matter the economic condition. Modern times and leaps in innovation have given rise to more than just lipstick selling well. In this economy, the beauty industry has seen an increase in sales from nails [...]
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