Harris Interactive reported that 55% of women are now watching football (Oct 2011 poll). We’re watching fewer hours than men are, but the trend is clear: Move over, men…the ladies are taking over your mancaves!
A couple of weeks ago (actually, I specifically remember it was Week 14, Giants/Cowboys), a friend asked me why [...]
Posts Tagged 'Female'
Women and Football (Musings of a NY Giants Fan)
Feb 01
by Amy Inzanti
Category: Trends & Behaviors
A New Way to Engage Mom
Oct 20
by Monique Da Silva
Category: Best Practices, Consumer, Technology, Trends & Behaviors
Moms are front and center at Ogilvy this week as we present new data about the impact of technology on families and how that changes the way we market to mothers. One surprising finding from the research conducted by Ogilvy and leading consumer insights company Communispace is that this impact is overwhelmingly positive – [...]
I am Woman, Hear Me Roar
Oct 19
by Mary Lewis
Category: Media, Social Marketing
Men are taking a backseat on television this Fall, with more than half of this season’s new primetime sitcoms starringwomen in a lead role. Interestingly, these leading ladies are playing modern-day women experiencing things that real women today can relate to. In an era of reality-obsessed viewers, it’s exciting to see “fake” television offer a [...]
Are You Thinking Pink?
Oct 05
by Sara Delarosa
Category: Consumer
As you may know (and honestly how could you miss it?) October is National Breast Cancer Awareness Month and for the 20th year the legendary branding includes PINK ribbon items that are sold to raise awareness and educate women on the risks of breast cancer. The symbolic pink ribbon, derived from the red AIDS awareness [...]
Once Upon A Time and Happy Endings: Storytelling in Healthcare Marketing
Aug 08
by Cindy Oertel
Category: Health
When I was young girl, pink wasn’t exactly my favorite color. It wasn’t because I didn’t like “girly” things. I just didn’t think pink was a particularly strong enough color for my personality.
But as I have gotten older, my mind has changed. I now see pink as a vibrant and powerful color. [...]
The Healthy Benefits of Communicating & Relating
Aug 04
by Amanda Dalia
Category: Health
It’s all natural and provides nutritional, IQ and immune-boosting advantages. It lowers the risks of chronic diseases like asthma, obesity and heart disease—and even certain cancers. And did I mention it can also save women money and produce phenomenal weight loss results?
Surely this has to be some sort of new, magic cure-all pill on the [...]
Building Sustainable Bonds with Women
Jun 27
by Monique Da Silva
Category: Health, Social Marketing, Trends & Behaviors
Ogilvy Public Relations and sister agency Ogilvyearth are about to release a new White Paper based on the findings from 10 interviews with leaders at healthcare companies and in sustainability about the relationship between healthcare and a fully integrated approach to sustainability. Our conversations reveal a world that is significantly more challenging and equally more [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Health, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
Green is the New Pink
May 03
by Tara May
Category: Consumer, Social Marketing, Trends & Behaviors
Are women more likely to act on their environmental inclinations than men? Last week, OgilvyEarth issued a report titled Mainstream Green: Moving sustainability from niche to normal in which the authors explore some of the reasons why the so-called “green gap” persists between what consumers say and what they actually do around sustainable living. [...]
Reaching Women: Can We Learn from the Kardashians?
Jan 11
by Jessica Solloway
Category: Consumer, Current affairs, Media, Social Marketing, Social Media, Trends & Behaviors
From jewelry to perfume, workout videos to diet systems … the Kardashian sisters know how to reach women. Whether you love them, or just love to hate them … they’re here to stay (thank you very much E!). While many think they’re just famous for being famous, they’ve created a brand that’s raking in big [...]
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