When I was young girl, pink wasn’t exactly my favorite color. It wasn’t because I didn’t like “girly” things. I just didn’t think pink was a particularly strong enough color for my personality.
But as I have gotten older, my mind has changed. I now see pink as a vibrant and powerful color. [...]
Posts Tagged 'Healthcare marketing'
Once Upon A Time and Happy Endings: Storytelling in Healthcare Marketing
Aug 08
by Cindy Oertel
Category: Health
The Healthy Benefits of Communicating & Relating
Aug 04
by Amanda Dalia
Category: Health
It’s all natural and provides nutritional, IQ and immune-boosting advantages. It lowers the risks of chronic diseases like asthma, obesity and heart disease—and even certain cancers. And did I mention it can also save women money and produce phenomenal weight loss results?
Surely this has to be some sort of new, magic cure-all pill on the [...]
Sticking to the Plan – The Role of Women in Marketing for Adherence
Nov 24
by Dorcas Lind
Category: Health, Research + Insights, Trends & Behaviors
In a time of unprecedented economic challenges and sweeping healthcare reform, the role of women in managing chronic disease becomes increasingly critical to the overall health and well being of the family. Often engaged with the needs of aging parents while simultaneously responsible for the health of children and spouses, many women find themselves making [...]
The Doctor is Online
Nov 22
by Monique Da Silva
Category: Consumer, Health, Research + Insights, Trends & Behaviors
As I mentioned in last week’s post, women are increasingly seeking health information online, and a third of women rate their online health sources as better at taking care of their families’ health than their regular doctors.
In an article by Rita Rubin in Friday’s USA Today (http://tinyurl.com/2u8g6uy), she talks about a growing number of online [...]
Looking to Reach Women about Healthcare? Don’t underestimate the Power of Blogs
Nov 16
by Kevin Silverman
Category: Consumer, Health, Media, Preferences, Research + Insights
Women remain (arguably) our most influential consumers – especially in the healthcare space. Not only do women make up a significant portion of consumers overall, they are also a driving force and key influencer behind many of the purchases men make. When it comes to healthcare, this is no exception (and if the men are [...]
Join the Conversation!
Nov 16
by Monique Da Silva
Category: Consumer, Health, How-to, Media, Preferences, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
Welcome to Ogilvy Public Relations Worldwide’s new group blog, WomenOlogy: The Anatomy of Marketing to Women!
Through WomenOlogy, we hope to foster a dialogue around how to reach the world’s most influential customer – the woman. American women are currently the decision makers for 80% of U.S. household spending, making them a powerful force to [...]
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