Most of the time when I’m watching TV, I fly through the commercials on the DVR. Despite the fact that I am a working mom of two, and more than half of the commercials are designed to reach me – the target – I find that most don’t resonate with my life at all. [...]
Posts Tagged 'marketing to moms'
Reaching Mr. Mom Through Life’s Bleachable Moments
Jan 23
by Larissa Severenko
Category: Consumer, Media, Trends & Behaviors
A New Way to Engage Mom
Oct 20
by Monique Da Silva
Category: Best Practices, Consumer, Technology, Trends & Behaviors
Moms are front and center at Ogilvy this week as we present new data about the impact of technology on families and how that changes the way we market to mothers. One surprising finding from the research conducted by Ogilvy and leading consumer insights company Communispace is that this impact is overwhelmingly positive – [...]
The Healthy Benefits of Communicating & Relating
Aug 04
by Amanda Dalia
Category: Health
It’s all natural and provides nutritional, IQ and immune-boosting advantages. It lowers the risks of chronic diseases like asthma, obesity and heart disease—and even certain cancers. And did I mention it can also save women money and produce phenomenal weight loss results?
Surely this has to be some sort of new, magic cure-all pill on the [...]
Marketing to Moms: Channel Your Inner Teenage Girl
Jul 06
by Rebecca Moses
Category: Social Marketing, Trends & Behaviors
There are many milestones that change who we are: college, first job, marriage, and of course, becoming a parent. In most of these cases, we grow.
But, I’ve seen something very strange and interesting happen to the women I know with babies and young children — and as a self-aware mom of a three-year-old, I [...]
Recent Comments