Eight months ago, I gave birth to my third child, a baby girl named Caroline Olivia. After a wonderful five month maternity leave, it was time for me to go back to work and time for my husband and I to determine how we were going to manage three children and two careers.
After careful thought [...]
Posts Tagged 'Marketing to women'
Household CEOs: A Look at Working Mothers, House-Husbands, and Stay-at-Home Dads
Mar 26
by Melissa Luke
Category: Research + Insights, Trends & Behaviors
6 Tips For Women in Social Media
Feb 19
by Gemma Craven
Category: Best Practices, Events and Conferences, Social Media
Women outnumber men on a wide variety of social media sites, and now are taking leadership positions in a wide number of professions with social media at their heart.
How can women in the profession come together to both support each other, share experiences and best practices was the topic of a panel lead by Mo [...]
Valentine’s Day: Give and Receive
Feb 14
by Rose Reid
Category: Consumer
For women, Valentine’s Day can be a day of expectation. Will he get me something? Will he make dinner reservations? Will he send flowers? Oh God, will my parents send flowers? As Ms. Revis pointed out in her article on the Teleflora commercial, I have also noticed the “give and you will receive” marketing campaign [...]
Super Bowl Ad-stravaganza, Day 5: Significant Others and Sex Appeal
Feb 13
In last week’s Super Bowl Ad-Stravaganza Recap, Layla Revis and Nikki Copas shared thoughts on ads from Teleflora and H&M and touched upon an interesting marketing trend: Marketing to Men through Women or vice-versa. Regardless of your opinion of the ads’ content and tact, the marketing approach is worth reflection.
Marketing products FOR women does not [...]
Super Bowl Ad-stravaganza, Day 4: Teleflora and the Sense of Giving
Feb 10
I can tell you this much. I sure do love flowers, but I won’t sleep with you just because you give them to me. I’m pretty sure the majority of women won’t. Teleflora, I’m sorry, but you’ve missed the mark. When it comes to Super Bowl ads, it’s fairly obvious the things that play well [...]
Super Bowl Ad-stravaganza, Day 3: Fiat Tests Whether Sex Sells
Feb 09
by Rose Reid
Category: Social Marketing
Fiat. I see Fiat as the European smart car for somewhat glamorous, mid-30s women. Their Super Bowl commercial, however, would correct me in my judgment, directing, what I would call, the most sexually charged commercial aimed at young men in their early 30s.
Perhaps it was a ploy, but whether it was a successful marketing [...]
Super Bowl Ad-stravaganza, Day 2: The Good, The Bad and The Beautiful
Feb 08
This blog is post number two in WomenOlogy’s Marketing to Women Super Bowl Ad-stravaganza Recap. Check out yesterday’s post for more and tune in tomorrow for the next post in our Marketing to Women Ad-Stravaganza recap.
Marketing to Women Done Right …
The Dannon Oikos yogurt commercial was spot on in terms of targeting women, portraying strength, [...]
Super Bowl Ad-stravaganza, Day 1: Marketing to Women
Feb 07
Following a HUGE New York Giants victory in Sunday’s Super Bowl, the excited members of our New York office weigh in on our favorite part of the game: the ads!
Check out their opinions on the ads that were hits with female audiences. Then tune in tomorrow for the next post in our Marketing to Women [...]
Women and Football (Musings of a NY Giants Fan)
Feb 01
by Amy Inzanti
Category: Trends & Behaviors
Harris Interactive reported that 55% of women are now watching football (Oct 2011 poll). We’re watching fewer hours than men are, but the trend is clear: Move over, men…the ladies are taking over your mancaves!
A couple of weeks ago (actually, I specifically remember it was Week 14, Giants/Cowboys), a friend asked me why [...]
Reaching Mr. Mom Through Life’s Bleachable Moments
Jan 23
by Larissa Severenko
Category: Consumer, Media, Trends & Behaviors
Most of the time when I’m watching TV, I fly through the commercials on the DVR. Despite the fact that I am a working mom of two, and more than half of the commercials are designed to reach me – the target – I find that most don’t resonate with my life at all. [...]
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