Ogilvy Public Relations and sister agency Ogilvyearth are about to release a new White Paper based on the findings from 10 interviews with leaders at healthcare companies and in sustainability about the relationship between healthcare and a fully integrated approach to sustainability. Our conversations reveal a world that is significantly more challenging and equally more [...]
Posts Tagged 'Marketing to women'
Building Sustainable Bonds with Women
Jun 27
by Monique Da Silva
Category: Health, Social Marketing, Trends & Behaviors
The Worldwide “We”
May 31
by Peter Modica
Category: Best Practices, Social Media
I consider myself a devoted husband and father. Nightly dinners. Bedtime stories. I even watch every episode of the Real Housewives series just to spend time with my wife, Heather. Come by my desk at work and you’ll see it wallpapered with family photos.
But I have a confession to make: there [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Health, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
Why Gen Y?: Marketing to Millenials
May 17
by Kate Winer
Category: Trends & Behaviors
Time-pressed. Tech-savvy. Multi-tasker. Confident. Overextended. Ambitious. Weary of advertising. Socially-conscious. Individualistic. Creative.
These are the many layers of the Gen Y woman.
Gen Y women, sometimes referred to as Millenials or Echo Boomers, are defined as being born between the mid 1970s and the early 1990s. Gen Yers make up about 20% percent of the population – [...]
Green is the New Pink
May 03
by Tara May
Category: Consumer, Social Marketing, Trends & Behaviors
Are women more likely to act on their environmental inclinations than men? Last week, OgilvyEarth issued a report titled Mainstream Green: Moving sustainability from niche to normal in which the authors explore some of the reasons why the so-called “green gap” persists between what consumers say and what they actually do around sustainable living. [...]
A Recap of the 2nd World Non-Profit and Social Marketing Conference
Apr 21
by Cara Perellis
Category: Events and Conferences, Social Marketing
This post was originally shared on Ogilvy PR’s Social Marketing exCHANGE blog.
The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference [...]
Motivation and Inspiration: What We Can Learn from Female Leaders of Today
Apr 12
by Kate Cronin
Category: Events and Conferences
Motivating…That summarizes the NY Women in Communications Matrix Awards luncheon yesterday. After a weekend where my 14-year-old cat died (as my daughter and her friend were trying to play with him), I sprained my ankle tripping over my kids shoes in the front hall (they never clean them up), I discovered my son’s missing [...]
Will You Be My GFF? Getting Young Women Excited About Their Health
Apr 07
by Larissa Severenko
Category: Best Practices, Consumer, Health, How-to, Media
Recently, Ogilvy PR launched a national campaign called Girlfriends for Folate (GFF), which is designed to educate women of reproductive age about the importance of folate and folic acid (synthetic folate). Folate helps regenerate cells, and importantly, it also helps reduce the risk of neural tube defects (birth defects of the brain or spine).
While the [...]
Eat, Pray, Market: Anatomy of a Book Club
Mar 15
by Skye Schulte
Category: Consumer, Trends & Behaviors
I can still remember my first book club experience like it was yesterday. The anticipation. The careful notes I took on character development, plot, and style. The fear I had that I might have missed some significant symbolism and would be ostracized by this serious group of readers.
So, you can imagine my surprise—and dare I [...]
Marketing to the Super-Mom
Mar 08
by Melissa Luke
Category: Consumer, Health, Social Marketing
As a mother of two children – soon to be three – I feel immense pressure and responsibility to be a super-mom.
As a mom, I’m always striving to do the impossible. I try to cook only wholesome, healthy meals for my family to help my kids avoid childhood obesity. I try getting the [...]
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