Ogilvy Public Relations and sister agency Ogilvyearth are about to release a new White Paper based on the findings from 10 interviews with leaders at healthcare companies and in sustainability about the relationship between healthcare and a fully integrated approach to sustainability. Our conversations reveal a world that is significantly more challenging and equally more [...]
Posts Tagged 'Marketing to women'
Time-pressed. Tech-savvy. Multi-tasker. Confident. Overextended. Ambitious. Weary of advertising. Socially-conscious. Individualistic. Creative.
These are the many layers of the Gen Y woman.
Gen Y women, sometimes referred to as Millenials or Echo Boomers, are defined as being born between the mid 1970s and the early 1990s. Gen Yers make up about 20% percent of the population – [...]
Motivating…That summarizes the NY Women in Communications Matrix Awards luncheon yesterday. After a weekend where my 14-year-old cat died (as my daughter and her friend were trying to play with him), I sprained my ankle tripping over my kids shoes in the front hall (they never clean them up), I discovered my son’s missing [...]
Recently, Ogilvy PR launched a national campaign called Girlfriends for Folate (GFF), which is designed to educate women of reproductive age about the importance of folate and folic acid (synthetic folate). Folate helps regenerate cells, and importantly, it also helps reduce the risk of neural tube defects (birth defects of the brain or spine).
While the [...]
I can still remember my first book club experience like it was yesterday. The anticipation. The careful notes I took on character development, plot, and style. The fear I had that I might have missed some significant symbolism and would be ostracized by this serious group of readers.
So, you can imagine my surprise—and dare I [...]