Eight months ago, I gave birth to my third child, a baby girl named Caroline Olivia. After a wonderful five month maternity leave, it was time for me to go back to work and time for my husband and I to determine how we were going to manage three children and two careers.
After careful thought [...]
Posts Tagged 'Moms'
Household CEOs: A Look at Working Mothers, House-Husbands, and Stay-at-Home Dads
Mar 26
by Melissa Luke
Category: Research + Insights, Trends & Behaviors
A New Way to Engage Mom
Oct 20
by Monique Da Silva
Category: Best Practices, Consumer, Technology, Trends & Behaviors
Moms are front and center at Ogilvy this week as we present new data about the impact of technology on families and how that changes the way we market to mothers. One surprising finding from the research conducted by Ogilvy and leading consumer insights company Communispace is that this impact is overwhelmingly positive – [...]
The Healthy Benefits of Communicating & Relating
Aug 04
by Amanda Dalia
Category: Health
It’s all natural and provides nutritional, IQ and immune-boosting advantages. It lowers the risks of chronic diseases like asthma, obesity and heart disease—and even certain cancers. And did I mention it can also save women money and produce phenomenal weight loss results?
Surely this has to be some sort of new, magic cure-all pill on the [...]
Marketing to Moms: Channel Your Inner Teenage Girl
Jul 06
by Rebecca Moses
Category: Social Marketing, Trends & Behaviors
There are many milestones that change who we are: college, first job, marriage, and of course, becoming a parent. In most of these cases, we grow.
But, I’ve seen something very strange and interesting happen to the women I know with babies and young children — and as a self-aware mom of a three-year-old, I [...]
Marketing to the Super-Mom
Mar 08
by Melissa Luke
Category: Consumer, Health, Social Marketing
As a mother of two children – soon to be three – I feel immense pressure and responsibility to be a super-mom.
As a mom, I’m always striving to do the impossible. I try to cook only wholesome, healthy meals for my family to help my kids avoid childhood obesity. I try getting the [...]
Recent Comments