“I was brave enough to say it.” Maybe this is how we all want to see ourselves. But when Shelly Lazarus, Chairman of Ogilvy & Mather, said this at the finale of the Ogilvy’s Women’s Leadership Panels Friday morning, the courage and confidence she shared with the audience were tangible. She was sharing [...]
Posts Tagged 'Ogilvy'
Once Upon A Time and Happy Endings: Storytelling in Healthcare Marketing
Aug 08
by Cindy Oertel
Category: Health
When I was young girl, pink wasn’t exactly my favorite color. It wasn’t because I didn’t like “girly” things. I just didn’t think pink was a particularly strong enough color for my personality.
But as I have gotten older, my mind has changed. I now see pink as a vibrant and powerful color. [...]
Building Sustainable Bonds with Women
Jun 27
by Monique Da Silva
Category: Health, Social Marketing, Trends & Behaviors
Ogilvy Public Relations and sister agency Ogilvyearth are about to release a new White Paper based on the findings from 10 interviews with leaders at healthcare companies and in sustainability about the relationship between healthcare and a fully integrated approach to sustainability. Our conversations reveal a world that is significantly more challenging and equally more [...]
Green is the New Pink
May 03
by Tara May
Category: Consumer, Social Marketing, Trends & Behaviors
Are women more likely to act on their environmental inclinations than men? Last week, OgilvyEarth issued a report titled Mainstream Green: Moving sustainability from niche to normal in which the authors explore some of the reasons why the so-called “green gap” persists between what consumers say and what they actually do around sustainable living. [...]
Motivation and Inspiration: What We Can Learn from Female Leaders of Today
Apr 12
by Kate Cronin
Category: Events and Conferences
Motivating…That summarizes the NY Women in Communications Matrix Awards luncheon yesterday. After a weekend where my 14-year-old cat died (as my daughter and her friend were trying to play with him), I sprained my ankle tripping over my kids shoes in the front hall (they never clean them up), I discovered my son’s missing [...]
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