The other day I talked about five of 10 trends and developments that will likely affect women’s health communications in 2011. The insights were based on findings from a recently conducted TNS survey where we asked 512 women about a variety of health issues. I presented these findings this week at the second annual M2W®–HC™ [...]
Posts Tagged 'Preferences'
Women remain (arguably) our most influential consumers – especially in the healthcare space. Not only do women make up a significant portion of consumers overall, they are also a driving force and key influencer behind many of the purchases men make. When it comes to healthcare, this is no exception (and if the men are [...]