For women, Valentine’s Day can be a day of expectation. Will he get me something? Will he make dinner reservations? Will he send flowers? Oh God, will my parents send flowers? As Ms. Revis pointed out in her article on the Teleflora commercial, I have also noticed the “give and you will receive” marketing campaign [...]
Posts Tagged 'Reaching female audiences'
Super Bowl Ad-stravaganza, Day 4: Teleflora and the Sense of Giving
Feb 10
I can tell you this much. I sure do love flowers, but I won’t sleep with you just because you give them to me. I’m pretty sure the majority of women won’t. Teleflora, I’m sorry, but you’ve missed the mark. When it comes to Super Bowl ads, it’s fairly obvious the things that play well [...]
Super Bowl Ad-stravaganza, Day 3: Fiat Tests Whether Sex Sells
Feb 09
by Rose Reid
Category: Social Marketing
Fiat. I see Fiat as the European smart car for somewhat glamorous, mid-30s women. Their Super Bowl commercial, however, would correct me in my judgment, directing, what I would call, the most sexually charged commercial aimed at young men in their early 30s.
Perhaps it was a ploy, but whether it was a successful marketing [...]
Reaching Mr. Mom Through Life’s Bleachable Moments
Jan 23
by Larissa Severenko
Category: Consumer, Media, Trends & Behaviors
Most of the time when I’m watching TV, I fly through the commercials on the DVR. Despite the fact that I am a working mom of two, and more than half of the commercials are designed to reach me – the target – I find that most don’t resonate with my life at all. [...]
A New Way to Engage Mom
Oct 20
by Monique Da Silva
Category: Best Practices, Consumer, Technology, Trends & Behaviors
Moms are front and center at Ogilvy this week as we present new data about the impact of technology on families and how that changes the way we market to mothers. One surprising finding from the research conducted by Ogilvy and leading consumer insights company Communispace is that this impact is overwhelmingly positive – [...]
I am Woman, Hear Me Roar
Oct 19
by Mary Lewis
Category: Media, Social Marketing
Men are taking a backseat on television this Fall, with more than half of this season’s new primetime sitcoms starringwomen in a lead role. Interestingly, these leading ladies are playing modern-day women experiencing things that real women today can relate to. In an era of reality-obsessed viewers, it’s exciting to see “fake” television offer a [...]
Are You Thinking Pink?
Oct 05
by Sara Delarosa
Category: Consumer
As you may know (and honestly how could you miss it?) October is National Breast Cancer Awareness Month and for the 20th year the legendary branding includes PINK ribbon items that are sold to raise awareness and educate women on the risks of breast cancer. The symbolic pink ribbon, derived from the red AIDS awareness [...]
Fangirl-ology
Sep 28
by Amy Inzanti
Category: Consumer, Events and Conferences, Trends & Behaviors
Almost 20 years ago, I stepped into my first comic book store; shyly hiding behind a few of my geeky guy friends who directed me to comic books that a “girl would read.” I defiantly picked up copies of what they were reading and promptly fell in love with many of the superheroes—incredibly powerful [...]
Marketing to Moms: Channel Your Inner Teenage Girl
Jul 06
by Rebecca Moses
Category: Social Marketing, Trends & Behaviors
There are many milestones that change who we are: college, first job, marriage, and of course, becoming a parent. In most of these cases, we grow.
But, I’ve seen something very strange and interesting happen to the women I know with babies and young children — and as a self-aware mom of a three-year-old, I [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Health, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
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