As most developed markets continue to struggle with the lingering challenges of the recession, many global companies are looking toward emerging markets for relief, as well as growth. BRIC countries (Brazil, Russia, India and China) are proving to be dynamic economic growth machines for the world. Many economists surmise that by 2050, the BRICs [...]
Posts Tagged 'Social Marketing'
by Tara Schuh
Category: Social Marketing
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
This post was originally shared on Ogilvy PR’s Social Marketing exCHANGE blog.
The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference [...]
Women are the financial and healthcare decision makers in today’s American household. They ensure that their children are taken care of, that their parents are taken care of, and that their families’ collective spending is reasonable. Yes—men do all of the above as well. But statistically speaking, consider the numbers below:
Family Finances. Women take care [...]
Back in 2002, the National Heart, Lung and Blood Institute (NHLBI), part of the National Institutes of Health, recognized that raising public awareness of heart disease as the #1 killer of women was critical to reducing its impact on women’s health. The NHLBI charged Ogilvy with ensuring that their messages about heart disease would be [...]