Women outnumber men on a wide variety of social media sites, and now are taking leadership positions in a wide number of professions with social media at their heart.
How can women in the profession come together to both support each other, share experiences and best practices was the topic of a panel lead by Mo [...]
Posts Tagged 'Social Media'
6 Tips For Women in Social Media
Feb 19
by Gemma Craven
Category: Best Practices, Events and Conferences, Social Media
Marketing to Moms: Channel Your Inner Teenage Girl
Jul 06
by Rebecca Moses
Category: Social Marketing, Trends & Behaviors
There are many milestones that change who we are: college, first job, marriage, and of course, becoming a parent. In most of these cases, we grow.
But, I’ve seen something very strange and interesting happen to the women I know with babies and young children — and as a self-aware mom of a three-year-old, I [...]
The Worldwide “We”
May 31
by Peter Modica
Category: Best Practices, Social Media
I consider myself a devoted husband and father. Nightly dinners. Bedtime stories. I even watch every episode of the Real Housewives series just to spend time with my wife, Heather. Come by my desk at work and you’ll see it wallpapered with family photos.
But I have a confession to make: there [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Health, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
Celebrities, The Red Dress, and Women-to-Women Social Media Messaging
Feb 23
by Michaela Thayer
Category: Best Practices, Events and Conferences, Health, Social Marketing, Social Media, Trends & Behaviors
Back in 2002, the National Heart, Lung and Blood Institute (NHLBI), part of the National Institutes of Health, recognized that raising public awareness of heart disease as the #1 killer of women was critical to reducing its impact on women’s health. The NHLBI charged Ogilvy with ensuring that their messages about heart disease would be [...]
CES 2011: Where Are the Women?
Jan 24
by Jenna Boller
Category: Consumer, Events and Conferences, Technology
Having worked in Tech PR for four and a half years, I’ve been to my fair share of geek fest conferences and events. The International Consumer Electronics Show (CES) in Las Vegas, however, was new territory for me this year. Given CES is typically a male-dominated show, I was curious to see whether women would [...]
Reaching Women: Can We Learn from the Kardashians?
Jan 11
by Jessica Solloway
Category: Consumer, Current affairs, Media, Social Marketing, Social Media, Trends & Behaviors
From jewelry to perfume, workout videos to diet systems … the Kardashian sisters know how to reach women. Whether you love them, or just love to hate them … they’re here to stay (thank you very much E!). While many think they’re just famous for being famous, they’ve created a brand that’s raking in big [...]
Women are from Venus, Men from Best Buy
Dec 22
by Monique Da Silva
Category: Consumer
Just in time for the holidays, research giant GfK Roper has released new data on the differences between men and women when it comes to technology. Their most recent “Need to Know Report”, derived mostly from online interviews with Americans 18+, found that men use technology for entertainment, while women use it to make practical [...]
Marketing to Women in their Forties
Dec 13
by Kathryn Cummings
Category: Consumer, How-to, Trends & Behaviors
I surveyed several of my good 40-something female friends during the past few weeks – trying to figure out what they really want from marketers. The results are not surprising…or maybe they are.
Not everything centers around their families anymore. If they had children in their 20s, then their kids are independent, which means they are [...]
Wisdom from WOMMA: 5 Takeaways from Vegas
Dec 01
by Lauren Mundell
Category: Consumer, Events and Conferences, Trends & Behaviors
On November 17th – 19th, I had the opportunity to attend the Word Of Mouth Marketing Association (WOMMA) annual summit in Las Vegas. In its 7th year, the summit aims to bring brand marketers, social media companies, and, yes, even “traditional” PR people like me together to learn and share best practices in the constantly [...]
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