In last week’s Super Bowl Ad-Stravaganza Recap, Layla Revis and Nikki Copas shared thoughts on ads from Teleflora and H&M and touched upon an interesting marketing trend: Marketing to Men through Women or vice-versa. Regardless of your opinion of the ads’ content and tact, the marketing approach is worth reflection.
Marketing products FOR women does not [...]
Posts Tagged 'Super Bowl Ad-stravaganza 2012'
Super Bowl Ad-stravaganza, Day 5: Significant Others and Sex Appeal
Feb 13
Super Bowl Ad-stravaganza, Day 4: Teleflora and the Sense of Giving
Feb 10
I can tell you this much. I sure do love flowers, but I won’t sleep with you just because you give them to me. I’m pretty sure the majority of women won’t. Teleflora, I’m sorry, but you’ve missed the mark. When it comes to Super Bowl ads, it’s fairly obvious the things that play well [...]
Super Bowl Ad-stravaganza, Day 3: Fiat Tests Whether Sex Sells
Feb 09
by Rose Reid
Category: Social Marketing
Fiat. I see Fiat as the European smart car for somewhat glamorous, mid-30s women. Their Super Bowl commercial, however, would correct me in my judgment, directing, what I would call, the most sexually charged commercial aimed at young men in their early 30s.
Perhaps it was a ploy, but whether it was a successful marketing [...]
Super Bowl Ad-stravaganza, Day 2: The Good, The Bad and The Beautiful
Feb 08
This blog is post number two in WomenOlogy’s Marketing to Women Super Bowl Ad-stravaganza Recap. Check out yesterday’s post for more and tune in tomorrow for the next post in our Marketing to Women Ad-Stravaganza recap.
Marketing to Women Done Right …
The Dannon Oikos yogurt commercial was spot on in terms of targeting women, portraying strength, [...]
Super Bowl Ad-stravaganza, Day 1: Marketing to Women
Feb 07
Following a HUGE New York Giants victory in Sunday’s Super Bowl, the excited members of our New York office weigh in on our favorite part of the game: the ads!
Check out their opinions on the ads that were hits with female audiences. Then tune in tomorrow for the next post in our Marketing to Women [...]
Recent Comments