Having worked in Tech PR for four and a half years, I’ve been to my fair share of geek fest conferences and events. The International Consumer Electronics Show (CES) in Las Vegas, however, was new territory for me this year. Given CES is typically a male-dominated show, I was curious to see whether women would [...]
Posts Tagged 'Technology'
CES 2011: Where Are the Women?
Jan 24
by Jenna Boller
Category: Consumer, Events and Conferences, Technology
Women are from Venus, Men from Best Buy
Dec 22
by Monique Da Silva
Category: Consumer
Just in time for the holidays, research giant GfK Roper has released new data on the differences between men and women when it comes to technology. Their most recent “Need to Know Report”, derived mostly from online interviews with Americans 18+, found that men use technology for entertainment, while women use it to make practical [...]
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Tags: Attitudes, Behaviors, Communication, Female, internet, Marketing to women, online purchasing, Social Media, Technology, Trends, Women


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