Time-pressed. Tech-savvy. Multi-tasker. Confident. Overextended. Ambitious. Weary of advertising. Socially-conscious. Individualistic. Creative.
These are the many layers of the Gen Y woman.
Gen Y women, sometimes referred to as Millenials or Echo Boomers, are defined as being born between the mid 1970s and the early 1990s. Gen Yers make up about 20% percent of the population – [...]
Posts Tagged 'Trends'
Why Gen Y?: Marketing to Millenials
May 17
by Kate Winer
Category: Trends & Behaviors
Eat, Pray, Market: Anatomy of a Book Club
Mar 15
by Skye Schulte
Category: Consumer, Trends & Behaviors
I can still remember my first book club experience like it was yesterday. The anticipation. The careful notes I took on character development, plot, and style. The fear I had that I might have missed some significant symbolism and would be ostracized by this serious group of readers.
So, you can imagine my surprise—and dare I [...]
Women are from Venus, Men from Best Buy
Dec 22
by Monique Da Silva
Category: Consumer
Just in time for the holidays, research giant GfK Roper has released new data on the differences between men and women when it comes to technology. Their most recent “Need to Know Report”, derived mostly from online interviews with Americans 18+, found that men use technology for entertainment, while women use it to make practical [...]
The Doctor is Online
Nov 22
by Monique Da Silva
Category: Consumer, Health, Research + Insights, Trends & Behaviors
As I mentioned in last week’s post, women are increasingly seeking health information online, and a third of women rate their online health sources as better at taking care of their families’ health than their regular doctors.
In an article by Rita Rubin in Friday’s USA Today (http://tinyurl.com/2u8g6uy), she talks about a growing number of online [...]
Trends and Developments that Will Affect Women’s Health Communications in 2011 (Part 2)
Nov 19
by Monique Da Silva
Category: Consumer, How-to, Media, Preferences, Resources, Social Media, Trends & Behaviors
The other day I talked about five of 10 trends and developments that will likely affect women’s health communications in 2011. The insights were based on findings from a recently conducted TNS survey where we asked 512 women about a variety of health issues. I presented these findings this week at the second annual M2W®–HC™ [...]
From Careability to Shareability
Nov 17
by Kate Cronin
Category: How-to, Media, Preferences, Research + Insights, Social Media, Trends & Behaviors
The M2W®–HC™ — Marketing Pharma & Healthcare to Women Conference in Chicago has provided a great opportunity to spend two full days talking about reaching women – not as a segment, but as a market.
A great, simple demonstration of the power of women in purchasing decisions is when Mary Dean, founder of KickSkirt Inc., asked [...]
Trends and Developments that Will Affect Communications in 2011 (Part 1)
Nov 17
by Monique Da Silva
Category: Consumer, How-to, Media, Research + Insights, Social Media, Technology, Trends & Behaviors
I did it last night – did you? I looked up information online about that strange pain in my side. Was it my appendix? Gallstones? That dinner at the airport?
Turns out I am not alone. In fact, an estimated 85% of women use the Internet to obtain health information, and two out of three go [...]
Looking to Reach Women about Healthcare? Don’t underestimate the Power of Blogs
Nov 16
by Kevin Silverman
Category: Consumer, Health, Media, Preferences, Research + Insights
Women remain (arguably) our most influential consumers – especially in the healthcare space. Not only do women make up a significant portion of consumers overall, they are also a driving force and key influencer behind many of the purchases men make. When it comes to healthcare, this is no exception (and if the men are [...]
Join the Conversation!
Nov 16
by Monique Da Silva
Category: Consumer, Health, How-to, Media, Preferences, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
Welcome to Ogilvy Public Relations Worldwide’s new group blog, WomenOlogy: The Anatomy of Marketing to Women!
Through WomenOlogy, we hope to foster a dialogue around how to reach the world’s most influential customer – the woman. American women are currently the decision makers for 80% of U.S. household spending, making them a powerful force to [...]
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