Most of the time when I’m watching TV, I fly through the commercials on the DVR. Despite the fact that I am a working mom of two, and more than half of the commercials are designed to reach me – the target – I find that most don’t resonate with my life at all. [...]
Posts Tagged 'Women and Families'
Reaching Mr. Mom Through Life’s Bleachable Moments
Jan 23
by Larissa Severenko
Category: Consumer, Media, Trends & Behaviors
The Worldwide “We”
May 31
by Peter Modica
Category: Best Practices, Social Media
I consider myself a devoted husband and father. Nightly dinners. Bedtime stories. I even watch every episode of the Real Housewives series just to spend time with my wife, Heather. Come by my desk at work and you’ll see it wallpapered with family photos.
But I have a confession to make: there [...]
Women, Families, and the World Non-Profit and Social Marketing Conference
Mar 31
by Michaela Thayer
Category: Events and Conferences, Health, Research + Insights, Social Marketing, Trends & Behaviors
Women are the financial and healthcare decision makers in today’s American household. They ensure that their children are taken care of, that their parents are taken care of, and that their families’ collective spending is reasonable. Yes—men do all of the above as well. But statistically speaking, consider the numbers below:
Family Finances. Women take care [...]
Recent Comments