G4’s “The Daily Nut” and “Formula D” host, Olivia Munn, may be the quintessential new Geek Girl (with the appropriate scandal or two up her sleeve to keep geek boys salivating), but the concept of hot Fem Tech isn’t new.
Before Olivia Munn, how could we ignore the Princess of Geek Chic, Princess Leia, and her [...]
Posts Tagged 'Women'
FEM TECH
Jul 12
by Layla Revis
Category: Social Media, Technology, Trends & Behaviors
The Women of The Bachelor
Feb 22
by Jessica Solloway
Category: Media, Trends & Behaviors
If you’ve ever watched a season of ABC’s The Bachelor, you know you can always count on the following:
• Crying. It’s not The Bachelor without running mascara and unintelligible love-declaring sob-snorts for a man that’s dating lots of other women.
• Tons of alcohol. We have yet to see anyone eat, but these ladies are never without a triple [...]
6 Tips For Women in Social Media
Feb 19
by Gemma Craven
Category: Best Practices, Events and Conferences, Social Media
Women outnumber men on a wide variety of social media sites, and now are taking leadership positions in a wide number of professions with social media at their heart.
How can women in the profession come together to both support each other, share experiences and best practices was the topic of a panel lead by Mo [...]
A New Way to Engage Mom
Oct 20
by Monique Da Silva
Category: Best Practices, Consumer, Technology, Trends & Behaviors
Moms are front and center at Ogilvy this week as we present new data about the impact of technology on families and how that changes the way we market to mothers. One surprising finding from the research conducted by Ogilvy and leading consumer insights company Communispace is that this impact is overwhelmingly positive – [...]
Building Sustainable Bonds with Women
Jun 27
by Monique Da Silva
Category: Health, Social Marketing, Trends & Behaviors
Ogilvy Public Relations and sister agency Ogilvyearth are about to release a new White Paper based on the findings from 10 interviews with leaders at healthcare companies and in sustainability about the relationship between healthcare and a fully integrated approach to sustainability. Our conversations reveal a world that is significantly more challenging and equally more [...]
The Worldwide “We”
May 31
by Peter Modica
Category: Best Practices, Social Media
I consider myself a devoted husband and father. Nightly dinners. Bedtime stories. I even watch every episode of the Real Housewives series just to spend time with my wife, Heather. Come by my desk at work and you’ll see it wallpapered with family photos.
But I have a confession to make: there [...]
Green is the New Pink
May 03
by Tara May
Category: Consumer, Social Marketing, Trends & Behaviors
Are women more likely to act on their environmental inclinations than men? Last week, OgilvyEarth issued a report titled Mainstream Green: Moving sustainability from niche to normal in which the authors explore some of the reasons why the so-called “green gap” persists between what consumers say and what they actually do around sustainable living. [...]
Eat, Pray, Market: Anatomy of a Book Club
Mar 15
by Skye Schulte
Category: Consumer, Trends & Behaviors
I can still remember my first book club experience like it was yesterday. The anticipation. The careful notes I took on character development, plot, and style. The fear I had that I might have missed some significant symbolism and would be ostracized by this serious group of readers.
So, you can imagine my surprise—and dare I [...]
Beauty and the (Media) Beast
Feb 14
by Layla Revis
Category: Consumer, Health, Trends & Behaviors
We’ve all heard that ‘sex sells,’ but we rarely think twice about it. In fact, it’s one tired cliché we’ve actually grown up believing. Unfortunately, for marketers and consumers worldwide…
We’ve been lied to.
And while there’s no denying that Britney Spears sold records in great part due to eroticized expressions of virginity, research has [...]
CES 2011: Where Are the Women?
Jan 24
by Jenna Boller
Category: Consumer, Events and Conferences, Technology
Having worked in Tech PR for four and a half years, I’ve been to my fair share of geek fest conferences and events. The International Consumer Electronics Show (CES) in Las Vegas, however, was new territory for me this year. Given CES is typically a male-dominated show, I was curious to see whether women would [...]
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