“I was brave enough to say it.” Maybe this is how we all want to see ourselves. But when Shelly Lazarus, Chairman of Ogilvy & Mather, said this at the finale of the Ogilvy’s Women’s Leadership Panels Friday morning, the courage and confidence she shared with the audience were tangible. She was sharing [...]
Posts Tagged 'WomenOlogy'
Household CEOs: A Look at Working Mothers, House-Husbands, and Stay-at-Home Dads
Mar 26
by Melissa Luke
Category: Research + Insights, Trends & Behaviors
Eight months ago, I gave birth to my third child, a baby girl named Caroline Olivia. After a wonderful five month maternity leave, it was time for me to go back to work and time for my husband and I to determine how we were going to manage three children and two careers.
After careful thought [...]
Girlfight: Wrestling with the Role of Women in Combat Sports
Mar 07
by Amy Inzanti
Category: Media
Every time I spar or roll (generally with men), I tell my opponent not to treat me like a girl. I can tell when you’re taking it easy on me, even in the slightest way. It could be the look in your eye, the half-second pause before you execute an arm bar, the [...]
Let’s Talk Numbers: Reality TV’s Surprising Impact on Young Women
Mar 01
by Kate Cronin
Category: Media, Research + Insights
Sometimes when I’m really feeling like giving my brain a vacation, I watch reality TV…
This is (was) my dirty little secret. But the REALITY of reality TV is how poorly women are portrayed across the board. The ‘famous’ moments include the RHNJ fist fight at the christening party or the mother who showed up [...]
The Women of The Bachelor
Feb 22
by Jessica Solloway
Category: Media, Trends & Behaviors
If you’ve ever watched a season of ABC’s The Bachelor, you know you can always count on the following:
• Crying. It’s not The Bachelor without running mascara and unintelligible love-declaring sob-snorts for a man that’s dating lots of other women.
• Tons of alcohol. We have yet to see anyone eat, but these ladies are never without a triple [...]
6 Tips For Women in Social Media
Feb 19
by Gemma Craven
Category: Best Practices, Events and Conferences, Social Media
Women outnumber men on a wide variety of social media sites, and now are taking leadership positions in a wide number of professions with social media at their heart.
How can women in the profession come together to both support each other, share experiences and best practices was the topic of a panel lead by Mo [...]
Valentine’s Day: Give and Receive
Feb 14
by Rose Reid
Category: Consumer
For women, Valentine’s Day can be a day of expectation. Will he get me something? Will he make dinner reservations? Will he send flowers? Oh God, will my parents send flowers? As Ms. Revis pointed out in her article on the Teleflora commercial, I have also noticed the “give and you will receive” marketing campaign [...]
Super Bowl Ad-stravaganza, Day 5: Significant Others and Sex Appeal
Feb 13
In last week’s Super Bowl Ad-Stravaganza Recap, Layla Revis and Nikki Copas shared thoughts on ads from Teleflora and H&M and touched upon an interesting marketing trend: Marketing to Men through Women or vice-versa. Regardless of your opinion of the ads’ content and tact, the marketing approach is worth reflection.
Marketing products FOR women does not [...]
Super Bowl Ad-stravaganza, Day 4: Teleflora and the Sense of Giving
Feb 10
I can tell you this much. I sure do love flowers, but I won’t sleep with you just because you give them to me. I’m pretty sure the majority of women won’t. Teleflora, I’m sorry, but you’ve missed the mark. When it comes to Super Bowl ads, it’s fairly obvious the things that play well [...]
Super Bowl Ad-stravaganza, Day 3: Fiat Tests Whether Sex Sells
Feb 09
by Rose Reid
Category: Social Marketing
Fiat. I see Fiat as the European smart car for somewhat glamorous, mid-30s women. Their Super Bowl commercial, however, would correct me in my judgment, directing, what I would call, the most sexually charged commercial aimed at young men in their early 30s.
Perhaps it was a ploy, but whether it was a successful marketing [...]
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