This blog is post number two in WomenOlogy’s Marketing to Women Super Bowl Ad-stravaganza Recap. Check out yesterday’s post for more and tune in tomorrow for the next post in our Marketing to Women Ad-Stravaganza recap.
Marketing to Women Done Right …
The Dannon Oikos yogurt commercial was spot on in terms of targeting women, portraying strength, [...]
Posts Tagged 'WomenOlogy'
Super Bowl Ad-stravaganza, Day 2: The Good, The Bad and The Beautiful
Feb 08
Super Bowl Ad-stravaganza, Day 1: Marketing to Women
Feb 07
Following a HUGE New York Giants victory in Sunday’s Super Bowl, the excited members of our New York office weigh in on our favorite part of the game: the ads!
Check out their opinions on the ads that were hits with female audiences. Then tune in tomorrow for the next post in our Marketing to Women [...]
Reaching Mr. Mom Through Life’s Bleachable Moments
Jan 23
by Larissa Severenko
Category: Consumer, Media, Trends & Behaviors
Most of the time when I’m watching TV, I fly through the commercials on the DVR. Despite the fact that I am a working mom of two, and more than half of the commercials are designed to reach me – the target – I find that most don’t resonate with my life at all. [...]
Subtle Women: The Quiet Empire-Building Method
Jan 17
by Rose Reid
Category: Media, Trends & Behaviors
Mindy Kaling is positioning herself to be the next Tina Fey. Acting, writing, publishing. Tina Fey was writing, acting, and moved on to producing – with Mean Girls, 30 Rock, and now the bestseller Bossypants, it’s plain to see Team Tina is building an empire in the shadows. Tina Fey is a great [...]
Battle of the Sexes: Showdown in the Beverage Aisle
Nov 21
by Christin Culotta-Miller
Category: Consumer, Trends & Behaviors
Watch any romantic comedy and a familiar scene is bound to play out. Boy meets girl; they end up in a bar; drinks lead into a blossoming love and the rest is cinematic gold. Rarely would you stop to consider what these two crazy kids are drinking at the bar, yet it [...]
A New Way to Engage Mom
Oct 20
by Monique Da Silva
Category: Best Practices, Consumer, Technology, Trends & Behaviors
Moms are front and center at Ogilvy this week as we present new data about the impact of technology on families and how that changes the way we market to mothers. One surprising finding from the research conducted by Ogilvy and leading consumer insights company Communispace is that this impact is overwhelmingly positive – [...]
I am Woman, Hear Me Roar
Oct 19
by Mary Lewis
Category: Media, Social Marketing
Men are taking a backseat on television this Fall, with more than half of this season’s new primetime sitcoms starringwomen in a lead role. Interestingly, these leading ladies are playing modern-day women experiencing things that real women today can relate to. In an era of reality-obsessed viewers, it’s exciting to see “fake” television offer a [...]
Are You Thinking Pink?
Oct 05
by Sara Delarosa
Category: Consumer
As you may know (and honestly how could you miss it?) October is National Breast Cancer Awareness Month and for the 20th year the legendary branding includes PINK ribbon items that are sold to raise awareness and educate women on the risks of breast cancer. The symbolic pink ribbon, derived from the red AIDS awareness [...]
Fangirl-ology
Sep 28
by Amy Inzanti
Category: Consumer, Events and Conferences, Trends & Behaviors
Almost 20 years ago, I stepped into my first comic book store; shyly hiding behind a few of my geeky guy friends who directed me to comic books that a “girl would read.” I defiantly picked up copies of what they were reading and promptly fell in love with many of the superheroes—incredibly powerful [...]
Once Upon A Time and Happy Endings: Storytelling in Healthcare Marketing
Aug 08
by Cindy Oertel
Category: Health
When I was young girl, pink wasn’t exactly my favorite color. It wasn’t because I didn’t like “girly” things. I just didn’t think pink was a particularly strong enough color for my personality.
But as I have gotten older, my mind has changed. I now see pink as a vibrant and powerful color. [...]
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