There are many milestones that change who we are: college, first job, marriage, and of course, becoming a parent. In most of these cases, we grow.
But, I’ve seen something very strange and interesting happen to the women I know with babies and young children — and as a self-aware mom of a three-year-old, I [...]
Posts Tagged 'WomenOlogy'
Marketing to Moms: Channel Your Inner Teenage Girl
Jul 06
by Rebecca Moses
Category: Social Marketing, Trends & Behaviors
Building Sustainable Bonds with Women
Jun 27
by Monique Da Silva
Category: Health, Social Marketing, Trends & Behaviors
Ogilvy Public Relations and sister agency Ogilvyearth are about to release a new White Paper based on the findings from 10 interviews with leaders at healthcare companies and in sustainability about the relationship between healthcare and a fully integrated approach to sustainability. Our conversations reveal a world that is significantly more challenging and equally more [...]
The Worldwide “We”
May 31
by Peter Modica
Category: Best Practices, Social Media
I consider myself a devoted husband and father. Nightly dinners. Bedtime stories. I even watch every episode of the Real Housewives series just to spend time with my wife, Heather. Come by my desk at work and you’ll see it wallpapered with family photos.
But I have a confession to make: there [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Health, Research + Insights, Social Marketing, Social Media, Trends & Behaviors
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning in life and feel that everyone can make a [...]
Why Gen Y?: Marketing to Millenials
May 17
by Kate Winer
Category: Trends & Behaviors
Time-pressed. Tech-savvy. Multi-tasker. Confident. Overextended. Ambitious. Weary of advertising. Socially-conscious. Individualistic. Creative.
These are the many layers of the Gen Y woman.
Gen Y women, sometimes referred to as Millenials or Echo Boomers, are defined as being born between the mid 1970s and the early 1990s. Gen Yers make up about 20% percent of the population – [...]
Green is the New Pink
May 03
by Tara May
Category: Consumer, Social Marketing, Trends & Behaviors
Are women more likely to act on their environmental inclinations than men? Last week, OgilvyEarth issued a report titled Mainstream Green: Moving sustainability from niche to normal in which the authors explore some of the reasons why the so-called “green gap” persists between what consumers say and what they actually do around sustainable living. [...]
A Recap of the 2nd World Non-Profit and Social Marketing Conference
Apr 21
by Cara Perellis
Category: Events and Conferences, Social Marketing
This post was originally shared on Ogilvy PR’s Social Marketing exCHANGE blog.
The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference [...]
Motivation and Inspiration: What We Can Learn from Female Leaders of Today
Apr 12
by Kate Cronin
Category: Events and Conferences
Motivating…That summarizes the NY Women in Communications Matrix Awards luncheon yesterday. After a weekend where my 14-year-old cat died (as my daughter and her friend were trying to play with him), I sprained my ankle tripping over my kids shoes in the front hall (they never clean them up), I discovered my son’s missing [...]
Eat, Pray, Market: Anatomy of a Book Club
Mar 15
by Skye Schulte
Category: Consumer, Trends & Behaviors
I can still remember my first book club experience like it was yesterday. The anticipation. The careful notes I took on character development, plot, and style. The fear I had that I might have missed some significant symbolism and would be ostracized by this serious group of readers.
So, you can imagine my surprise—and dare I [...]
Recent Comments